A-Z Index


Program(s) Available: B.A.S., B.S.

What is your favorite Super Bowl commercial? If you have an answer to that, you are proof that good marketing works. To decide if this major is for you, keep reading. 

Why Study Marketing at Northwest

Marketing is an exploding field. According to the Bureau of Labor and Statistics, overall employment of advertising, promotions and marketing managers is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations. Talk about a high demand!

Northwest's marketing program prepares students for careers off the bat. Students learn all about advertising, selling, target groups, product availability, inventories and more. Promoting a business is a skill that not everybody has. Every company, organization and industry needs marketing to publicize and advertise products and services!

In addition to learning marketing basics, students gain profession-based learning. Knacktive – a student-run marketing and communication group – provides opportunities for students to get hands-on marketing training. For example, Knacktive partnered with Ringgold County in Iowa to create an integrated campaign that included market research, creative strategies, product planning, promotions and public relations. Cool, right?

Did you know? Northwest's marketing major is accredited by the Accreditation Council of Business Schools and Programs (ACBSP). Even better? This major is available online and at our Northwest-Kansas City location.

Are you a transfer student working on a vocational or technical Associate of Applied Science or Associate of Science degree? A Bachelor of Applied Science with an emphasis in marketing is available. To learn more, view the academic catalog. 

Interested in our online program?

Earn your bachelor’s degree on a schedule that works for you. An online program is available in marketing.

KC Program Available

Interested in studying at our Kansas City location? Northwest-Kansas City offers Marketing. Check out the benefits of our Kansas City location.

Career Ready

“I feel like Northwest has changed me in a way to realize we are all as one. We are all here to support each other. I have so many faculty, friends and organizations that are here to support me, big or small, even after I graduate.” — Alia Irvin

Career Opportunities

  • Marketing manager
  • Advertiser
  • Product manager
  • Industrial purchaser
  • Sales manager
  • Marketing researcher

What Can I Do With a Major in Marketing?


In Knacktive, students experience a realistic, agency-like atmosphere as they work with multiple teammates on a promotional campaign plan for an actual client. The competing teams conduct research, analyze data, devise a strategy, formulate tactics and ultimately make a formal presentation of their plan to the client.


New Venture Pitch Competition

Each spring semester, college students, high school students and community members present their business ideas in the New Venture Pitch Competition. The event provides students and entrepreneurs the opportunity to present ideas to professionals, small business owners and potential investors. It also allows students to network with business professionals and gain presentation experience.

New Venture Pitch Competition

Missouri SBDC

The Missouri Small Business Development Center offers personalized and extensive services from knowledgeable and helpful professionals focused on your business success.

Missouri SBDC
The impact of value at Northwest
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