A-Z Index

Project Manager


  • Junior or senior standing.
  • Demonstrated leadership outside of the classroom: internship, campus organization, club involvement, etc.

Characteristics of a great Project Manager

  • Think strategically
  • Develop team members so that the group is greater than the individuals
  • Manage conflict within the team
  • Excellent written and oral communication skills
  • Inspires creativity, recognizes great work
  • Understand the consumer and what makes them tick
  • Recognizes how insights differ from facts
  • Detail oriented
  • Respect for, and good chemistry with, team members
  • Ability to take a strategy and dramatize it creatively
  • Willing to take risks – think out of the box
  • Understand the consumer and their target audience
  • Understand the role and importance of media
  • Passion for your work
  • Ability to "sell" ideas and negotiate

Necessary Skills

  • Leadership skills
  • Ability to work with a multitude of personalities
  • Time management and organization 
  • Patience while also being able to hold people accountable
  • Open minded, willing to learn from others and take constructive criticism 
  • Ability to see an end result and know how to get there
  • Excellent creative brief-writing skills
  • Strong communication and presentation skills
  • Willingness to research new techniques, processes and concepts

Team Duties

  • Organize and manage the team's work (schedules, deadlines, expenses)
  • Guide all aspects of the work - media, creative, research, copy, etc.
  • Know the client's business and industry issues
  • Primary client contact - liaison between team, faculty and client
  • Complete competitive/industry analysis for situation analysis
  • Work closely with researchers to develop appropriate research strategy that leads to consumer insights which drive strategy development/creative brief
  • Supervise the writing of creative brief
  • Maintain team records, i.e.: meeting agendas, reports, schedules, etc.
  • Ensures effective communications and relationships between team members are maintained