A-Z Index

Graphic Designer


  • Junior or senior standing.
  • Prerequisite of 13-396 Advanced Graphic Design and 13-394 Advanced Creative Electronic Imaging, or 20-343 Advanced Media Design
  • Or Knacktive faculty member approval

Characteristics of a great Graphic Director

  • Ability to take a strategy and dramatize it creatively
  • Takes direction well
  • Detail oriented
  • Respect for, and good chemistry with, team members
  • Ability to take a strategy and dramatize it creatively
  • Willing to take risks - think out of the box
  • Understand the consumer and their target audience
  • Understand the role and importance of media
  • Passion for your work
  • Ability to "sell" ideas and negotiate

Necessary Skills

  • Working knowledge of: Adobe Creative suite, Final Cut Pro, Soundtrack, Flash Catalyst, Motion, AfterEffects
  • Good visual concept skills
  • Curiosity and the ability to see both sides of an issue
  • Detail oriented and organized
  • Good communication skills - especially the ability to explain the concepts behind designs and visual elements

Team Duties

  • Assists with Art Director to develops creative mock-ups which bring recommended tactics to life
  • Assists Digital Manager to ensure that online elements are visually appealing, on strategy and integrated with offline elements
  • Assists in laying-out client plan book and presentation
  • Along with Art Director and Multiplatform Content Creator, makes up the creative team