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Our knack is your solution


Art Director


  • Junior or senior standing.
  • Prerequisite of 13-396 Advanced Graphic Design and 13-394 Advanced Creative Electronic Imaging or 20-343 Advanced Media Design
  • Or Knacktive faculty member approval

Characteristics of a great Art Director

  • Ability to take a strategy and dramatize it creatively
  • Takes direction well
  • Detail oriented
  • Respect for, and good chemistry with, team members
  • Ability to take a strategy and dramatize it creatively
  • Willing to take risks - think out of the box
  • Understand the consumer and their target audience
  • Understand the role and importance of media
  • Passion for your work
  • Ability to "sell" ideas and negotiate

Necessary Skills

  • Working knowledge of: Adobe Creative suite, Final Cut Pro, Soundtrack, Flash Catalyst, Motion, AfterEffects
  • Good visual concept skills
  • Time management and organization
  • Patience while also being able to hold people accountable
  • Curiosity and the ability to see both sides of an issue
  • Detail oriented and organized
  • Good communication skills - especially the ability to explain the concepts behind designs and visual elements

Team Duties

  • Responsible for art direction for client plan book and presentation
  • Develops compelling and strategic creative concepts from creative brief with Copy Writer
  • Along with Copywriter and Graphic Designer, makes up the creative team
  • Works with AE to ensure that creative brief is inspiring and compelling
  • Brainstorms with media planner, PR AE and Interactive Director to develop out of the box tactics which strategically connect with the client's target audience
  • Develops creative mock-ups which bring recommended tactics to life
  • Guides work completed by the Art Designer