Art Director
Requirements
Junior or senior standing. 13-396 Advanced Graphic Design and 13-394 Advanced Creative Electronic Imaging or 20-343 Advanced Media Design
Characteristics of a great Art Director
- Ability to take a strategy and dramatize it creatively
- Takes direction well
- Detail oriented
- Respect for, and good chemistry with, team members
- Ability to take a strategy and dramatize it creatively
- Willing to take risks - think out of the box
- Understand the consumer and their target audience
- Understand the role and importance of media
- Passion for your work
- Ability to "sell" ideas and negotiate
Necessary Skills
- Working knowledge of: Adobe Creative suite, Final Cut Pro, Soundtrack, Flash Catalyst, Motion, AfterEffects
- Good visual concept skills
- Time management and organization
- Patience while also being able to hold people accountable
- Curiosity and the ability to see both sides of an issue
- Detail oriented and organized
- Good communication skills - especially the ability to explain the concepts behind designs and visual elements
Team Duties
- Responsible for art direction for client plan book and presentation
- Develops compelling and strategic creative concepts from creative brief with Copy Writer
- Along with Copywriter and Graphic Designer, makes up the creative team
- Works with AE to ensure that creative brief is inspiring and compelling
- Brainstorms with media planner, PR AE and Interactive Director to develop out of the box tactics which strategically connect with the client's target audience
- Develops creative mock-ups which bring recommended tactics to life
- Guides work completed by the Art Designer
