Art Director

Requirements

• Junior or senior standing.
• Prerequisite of 13-396 Advanced Graphic Design and 13-394 Advanced Creative Electronic Imaging or 20-343 Advanced Media Design
• Or Knacktive faculty member approval

Characteristics of a great Art Director

• Ability to take a strategy and dramatize it creatively
• Takes direction well
• Detail oriented
• Respect for, and good chemistry with, team members
• Ability to take a strategy and dramatize it creatively
• Willing to take risks - think out of the box
• Understand the consumer and their target audience
• Understand the role and importance of media
• Passion for your work
• Ability to "sell" ideas and negotiate

Necessary Skills

• Working knowledge of: Adobe Creative suite, Final Cut Pro, Soundtrack, Flash Catalyst, Motion, AfterEffects
• Good visual concept skills
• Time management and organization
• Patience while also being able to hold people accountable
• Curiosity and the ability to see both sides of an issue
• Detail oriented and organized
• Good communication skills - especially the ability to explain the concepts behind designs and visual elements

Team Duties

• Responsible for art direction for client plan book and presentation
• Develops compelling and strategic creative concepts from creative brief with Copy Writer
• Along with Copywriter and Graphic Designer, makes up the creative team
• Works with AE to ensure that creative brief is inspiring and compelling
• Brainstorms with media planner, PR AE and Interactive Director to develop out of the box tactics which strategically connect with the client's target audience
• Develops creative mock-ups which bring recommended tactics to life
• Guides work completed by the Art Designer