A-Z Index

Art Director


  • Junior or senior standing.
  • Prerequisite of 13-396 Advanced Graphic Design and 13-394 Advanced Creative Electronic Imaging or 20-343 Advanced Media Design
  • Or Knacktive faculty member approval

Characteristics of a great Art Director

  • Ability to take a strategy and dramatize it creatively
  • Takes direction well
  • Detail oriented
  • Respect for, and good chemistry with, team members
  • Ability to take a strategy and dramatize it creatively
  • Willing to take risks - think out of the box
  • Understand the consumer and their target audience
  • Understand the role and importance of media
  • Passion for your work
  • Ability to "sell" ideas and negotiate

Necessary Skills

  • Working knowledge of: Adobe Creative suite, Final Cut Pro, Soundtrack, Flash Catalyst, Motion, AfterEffects
  • Good visual concept skills
  • Time management and organization
  • Patience while also being able to hold people accountable
  • Curiosity and the ability to see both sides of an issue
  • Detail oriented and organized
  • Good communication skills - especially the ability to explain the concepts behind designs and visual elements

Team Duties

  • Responsible for art direction for client plan book and pitch presentation
  • Develop compelling and strategic creative concepts with Multiplatform Content Creator
  • A member of the creative team with  Multiplatform Content Creator and Graphic Designer
  • Brainstorm with Media Manager, PR Manager, Project Manager and Digital Manager to develop out of the box tactics which strategically connect with the client’s target audience
  • Develop creative samples which bring recommended tactics to life