Requirements
- Junior or senior standing
- MMED 20-230 Intro to Advertising
- Preferred Courses:
- MMED 20333 Social Media Strategies
- MMED 20304 Advertising Case Studies
- Or Knacktive faculty member approval
Characteristics of a great Media Manager
- Think about media in a broad context - both traditional and non-traditional
- Understand consumer insights and how they provide context for reaching the target audience
- Understand importance of digital media
- Know how to read and interpret secondary research such as MRI, Scarborough or other sources
- Comfortable with technology, budgets, and numbers
- Think creatively about media and can do a shoe string plan if needed
- Respect for, and good chemistry with, team members
- Understand the role and importance of media, including social media
- Detail oriented
- Respect for, and good chemistry with, team members
- Ability to take a strategy and dramatize it creatively
- Willing to take risks - think out of the box
- Understand the consumer and their target audience
- Understand the role and importance of media
- Passion for your work
- Ability to "sell" ideas and negotiate
- Understand SEO and its importance and relevance
Necessary Skills
- Leadership skills
- Ability to work with a multitude of personalities
- Time management and organization
- Patience while also being able to hold people accountable
- Open minded, willing to learn from others and take constructive criticism
- Ability to see an end result and know how to get there
- Excellent creative brief-writing skills
- Strong communication and presentation skills
Team Duties
- Develop media objectives and strategies to guide the creation of the client's integrated media plan
- Develop media flowchart and budget
- Work with Project Manager, PR Manager, and Digital Manager to leverage social media, non-traditional, and online opportunities
- Work closely with team to develop creative approaches to connect with the client's target market
