Requirements
- Junior or senior standing
- COM 29-260 PR Techniques or
- MMED 20-333 Social Media Strategies or
- ENGL 10-315 Writing for the Professions or
- ENGL 10-430 Writing for the Online Age or
- Upper level Business coursework
- Preferred Courses:
- MMED 20225 Video Production
- MMED 20352 Copy Editing
- Or Knacktive faculty member approval
Characteristics of a great Digital Media Marketing Manager
- Think about media in a broad context - both traditional and non-traditional
- Comfortable with technology, budgets, and numbers
- Know how to read and interpret secondary research such as MRI, Scarborough or other sources
- Think creatively about media and can do a shoestring plan if needed
- Ability to take a strategy and dramatize it creatively
- Willing to take risks - think out of the box
- Understand consumer insights and how they provide context for reaching the target audience
- Passion for your work
- Ability to "sell" ideas - great communications skills
- Detail oriented
- Respect for, and good chemistry with, team members
- Understand the role and importance of media, including social media
- Understand SEO and its importance and relevance
Necessary Skills
- Very strong communication skills – verbal, written, and presentation skills
- Leadership skills
- Awareness and understanding of good visual concepts
- Ability to spot creative ideas from yourself, art directors, and other teammates
- Awareness and understanding of the latest trends and pop culture
- Developing ideas that translate beyond "traditional" media
- Ability to work with a multitude of personalities
- Willingness to research new techniques, processes and concepts
- Understanding of style, consistency and voice in writing for multiple platform distribution channels
- Time management and organization
- Patience while also being able to hold people accountable
- Open minded, willing to learn from others and take constructive criticism
- Ability to see an end result and know how to get there
- Excellent creative brief-writing skills
Team Duties
- Researches industry-related topics
- Prepares well-structured drafts using digital publishing platforms
- Researches industry-related topics
- Prepares well-structured drafts using digital publishing platforms
- Develops compelling and strategic creative concepts from creative brief with team members
- Leads the writing and development of the client plan book
- Conducts keyword research and use SEO guidelines to optimize content in tandem with the Media Manager
- Promotes content on social networks and monitor engagement (e.g. comments and shares)
- Works with team to ensure the creative brief is inspiring and compelling
- Brainstorms with Media Manager, PR Manager, Project Manager, and Digital Manager to develop out of the box tactics which strategically connect with the client's target audience
- Ensures effective communications and relationships between team members are maintained
- A member of the creative team with Art Director and Graphic Designer
- Develops compelling and strategic creative concepts from creative brief with team members
- Leads the writing and development of the client plan book
- Conducts keyword research and use SEO guidelines to optimize content in tandem with the Media Manager
- Promotes content on social networks and monitor engagement (e.g. comments and shares)
- Works with team to ensure the creative brief is inspiring and compelling
- Brainstorms with Media Manager, PR Manager, Project Manager, and Digital Manager to develop out of the box tactics which strategically connect with the client's target audience
- Ensures effective communications and relationships between team members are maintained
- A member of the creative team with Art Director and Graphic Designer
