A-Z Index

Media Manager


  • Junior or senior standing
  • MMED 20-230    Intro to Advertising
  • Preferred Courses:
    • MMED 20333     Social Media Strategies
    • MMED 20304     Advertising Case Studies
  • Or Knacktive faculty member approval

Characteristics of a great Media Manager

  • Think about media in a broad context - both traditional and non-traditional
  • Understand consumer insights and how they provide context for reaching the target audience
  • Understand importance of digital media
  • Know how to read and interpret secondary research such as MRI, Scarborough or other sources
  • Comfortable with technology, budgets, and numbers
  • Think creatively about media and can do a shoe string plan if needed
  • Respect for, and good chemistry with, team members
  • Understand the role and importance of media, including social media
  • Detail oriented
  • Respect for, and good chemistry with, team members
  • Ability to take a strategy and dramatize it creatively
  • Willing to take risks - think out of the box
  • Understand the consumer and their target audience
  • Understand the role and importance of media
  • Passion for your work
  • Ability to "sell" ideas and negotiate
  • Understand SEO and its importance and relevance

Necessary Skills

  • Leadership skills
  • Ability to work with a multitude of personalities
  • Time management and organization
  • Patience while also being able to hold people accountable
  • Open minded, willing to learn from others and take constructive criticism
  • Ability to see an end result and know how to get there
  • Excellent creative brief-writing skills
  • Strong communication and presentation skills

Team Duties

  • Develop media objectives and strategies to guide the creation of the client's integrated media plan
  • Develop media flowchart and budget
  • Work with Project Manager, PR Manager, and Digital Manager to leverage social media, non-traditional, and online opportunities
  • Work closely with team to develop creative approaches to connect with the client's target market