(lef to right)
Front row:Kennedy Goldsmith, Manassa Taddi, Anastasia Nakoneczny, Vivian Nguyen, Ryann Elliff
Second row: Noah Kahlandt, Cheyenne Hulse, Makenna Lee, Maggie McNeely, Alyna Thibault, Emilie Swärd
Third row: River Boyd, Brooklyn Bailey, Darren Ross, Oluwadamilola (Dami) Popoola, Siddharth (Sid) Chaudhary
Back row: Grace House, Josh Fishpaw, Preston Webb, Sean Coyle, Jesse Kilcoyne, Reason Adhikari
Knacktive is unique to Northwest Missouri State University as it combines five areas of study into one interactive class. This class provides students the opportunity to take their specific strengths and put them to work in a team setting found in most marketing communication agencies. During the class students separate into groups and compete to create an integrated campaign for a real client; providing market research, creative strategies, product planning, promotions, and public relations. At the end the students then present a formal and professional pitch to the client.
Knacktive's 2023 client partner is St. Joseph Youth Alliance.
