A-Z Index

Strategic Advertising

Program(s) Available: B.S., Minor

Are you creative and analytical? Strategic advertising majors learn how to be empathetic individuals, strong communicators and active listeners. If you like hearing new ideas and researching target audiences, a major in strategic advertising may be right for you.

Why Study Strategic Advertising at Northwest

Northwest's strategic advertising major explores the business side of advertising. Students learn how to create and sell advertisements designed to reach a target audience. Courses offer students a solid foundation in marketing, management and consumer behavior. Faculty ensure students are skilled in writing, designing, communicating and planning.

When students graduate, they'll be skilled enough to work in marketing and advertising departments for large brands and media companies. Students will hone business and marketing skills while learning how to plan, buy and create advertisements.

Pick your path

Strategic Advertising B.S.

A Bachelor of Science in strategic advertising is available at Northwest. View the 4-year plan or catalog for courses and more information.

Advertising 4-YEAR PLAN (B.S.)

Minor program

Many students choose to round out their portfolios by adding a minor in advertising. This allows students to pursue their specific interests while specializing in advertising. For example, agriculture majors who minor in advertising would be qualified to work in the marketing or advertising departments of large agricultural firms. 

Career Ready

“I would not be the person I am today without the Northwest family. The reassurance that I can do it and I can make it, it's something that speaks volumes. ” — Sydnee Arnold

Career Opportunities

  • Account executive
  • Marketing coordinator/manager
  • Marketing specialist
  • Media planner/buyer
  • Communication specialist

What Can I Do With a Major in Strategic Advertising?

Northwest Missourian

The Northwest Missourian is Northwest's student-led newspaper that covers news on campus and in the Maryville community. In addition to reporting, editing and design, students sell advertising for The Missourian, manage accounts and develop creative ideas as a part of this award-winning publication.

Northwest Missourian


AdInk is a Northwest organization designed for students interested in advertising, marketing, design and public relations. The club is open to all majors and hosts various events and services throughout the academic year. For more information, visit

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