A-Z Index

Public Relations

Program(s) Available: B.A., B.A.S., B.S., Minor

Are you that person in the group chat who edits and perfects messages before sending them? Do you like to give advice to your friends? If this is you, keep reading more about public relations!

Why Study Public Relations at Northwest

Students who pursue public relations learn how to understand and meet the needs of target audiences while protecting the image or reputation of a client. Faculty focus on oral, written and verbal communication skills as well as problem-solving skills needed to be successful in the real world!

Did you know? Northwest public relations faculty have years of professional experience and numerous connections to employers in the field. 

Public Relation students may select the Bachelor of Science or Bachelor of Arts degree track. 

Pick your path

Public Relations - B.A. or B.S.

The Public Relations - B.A. and B.S. programs are comprehensive majors, no minor is required. View the 4-year plan or catalog for courses and more information.

public relations 4-YEAR PLAN (B.A)

public relations 4-year plan (B.S)

Online B.A.S. (for transfer students)

For transfer students the Bachelor of Applied Science (B.A.S.) is a flexible, individually tailored degree for students pursuing a vocational, technical or associate degree. Coursework for these degrees build on workplace skills and practical career training provided by an associate degree. Students may find a B.A.S. appealing for the following reasons:

  • Shorter time to degree by maximizing the transfer of vocational and technical courses toward a four-year degree
  • Requires fewer Northwest Core courses (general education courses)
  • A personalized and flexible degree plan
  • Cost-effective

Please note this program is not a traditional four-year program. It is structured for transfer students. Check out more on the benefits of our B.A.S. programs.

Bachelor of Applied Science – Public Relations

Online Program - B.S.

Earn your bachelor’s degree on a schedule that works for you. Online program Bachelor of Science in Communication – Public Relations is available.

Minor Program

A minor is also available. If you aren't sure which career path to take, a minor in communications with an emphasis in public relations is always a great idea!

Career Ready

I’ve had five or six internships throughout my time at Northwest, so the profession-based learning outside of the classroom has been extremely beneficial. — Grace Niemeyer

Career Opportunities

  • Director of corporate communication
  • Public relations specialist
  • Event planner
  • Multimedia manager
  • Counseling and social services
  • Web designer
  • Political strategist and lobbyist

What Can I Do With a Major in Public Relations?

Student Organizations

Northwest's Speaking Bearcats forensics team has claimed 42 national championships since 2009. If you enjoy debating and traveling the country, you may consider joining this organization! 

Student Organizations


AdInk offers students the opportunity to learn more about advertising agencies and the skills employers are looking for after graduation. Students tour regional advertising agencies and attend a Kansas City advertising career symposium each year!

Visit AdInk Website



Knacktive allows teams of students to conduct market research, analyze data, write creative strategies and develop an integrated, digital marketing campaign for a real-world client. At the end of each course, Knacktive teams pitch their ideas to the client in hopes of being selected. 

Visit Knacktive Website

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