This website is best viewed in a browser that supports web standards.

Skip to content or, if you would rather, Skip to navigation.

Knacktive

Our knack is your solution

Connect

Art Director

Requirements

Junior or senior standing. 13-396 Advanced Graphic Design and 13-394 Advanced Creative Electronic Imaging or 20-343 Advanced Media Design

Characteristics of a great Art Director

  • Ability to take a strategy and dramatize it creatively
  • Takes direction well
  • Detail oriented
  • Respect for, and good chemistry with, team members
  • Ability to take a strategy and dramatize it creatively
  • Willing to take risks - think out of the box
  • Understand the consumer and their target audience
  • Understand the role and importance of media
  • Passion for your work
  • Ability to "sell" ideas and negotiate

Necessary Skills

  • Working knowledge of: Adobe Creative suite, Final Cut Pro, Soundtrack, Flash Catalyst, Motion, AfterEffects
  • Good visual concept skills
  • Time management and organization
  • Patience while also being able to hold people accountable
  • Curiosity and the ability to see both sides of an issue
  • Detail oriented and organized
  • Good communication skills - especially the ability to explain the concepts behind designs and visual elements

Team Duties

  • Responsible for art direction for client plan book and presentation
  • Develops compelling and strategic creative concepts from creative brief with Copy Writer
  • Along with Copywriter and Graphic Designer, makes up the creative team
  • Works with AE to ensure that creative brief is inspiring and compelling
  • Brainstorms with media planner, PR AE and Interactive Director to develop out of the box tactics which strategically connect with the client's target audience
  • Develops creative mock-ups which bring recommended tactics to life
  • Guides work completed by the Art Designer