Knacktive is unique to Northwest Missouri State University where it combines five areas of study into one interactive class. This class provides students the opportunity to take their specific strengths and put them to work in a team setting found in most marketing communication agencies. During the class students separate into groups and compete to create an integrated campaign for a real client; providing market research, creative strategies, product planning, promotions, and public relations. At the end the students then present a formal and professional pitch to the client.
Last spring, Knacktive partnered with Hy-Vee in Des Moines, IA to prepare four comprehensive marketing plans for Hy-Vee’s new Market Grille restaurants, which are opening in stores throughout its market area.”