Knacktive is unique to Northwest Missouri State University where it combines five areas of study into one interactive class. This class provides students the opportunity to take their specific strengths and put them to work in a team setting found in most marketing communication agencies. During the class students separate into groups and compete to create an integrated campaign for a real client; providing market research, creative strategies, product planning, promotions, and public relations. At the end the students then present a formal and professional pitch to the client.
Horace Mann Laboratory School, in Maryville, Mo., is the 2014 Knacktive client. Dr. Doug Dunham, provost, thanked Horace Mann administrators and faculty for providing Knacktive the opportunity to enhance the laboratory school’s marketing efforts. He also challenged the new Knacktive members to work together to help the community understand the important role Horace Mann plays in educating area children.