Requirements
- Junior or senior standing.
- Prerequisite of either 55-432 Marketing Research or 55-434 Marketing Management.
- Or Knacktive faculty member approval
Characteristics of a great Marketing Strategist
- Understand various forms of research and determine when to apply each
- Strong statistical and numerical skills
- Ability to find and interpret data
- Able to summarize and share key facts for use by the team
- Understand the questions to should be asked and how each should be formatted
- Strong analytical skills
- Ability to build rapport with consumers in order to gain strong insights
- Understand consumers and what makes them tick
- Detail oriented
- Respect for, and good chemistry with, team members
- Ability to take a strategy and dramatize it creatively
- Willing to take risks - think out of the box
- Understand the consumer and their target audience
- Understand the role and importance of media
- Passion for your work
- Ability to "sell" ideas and negotiate
Necessary Skills
- Ability to use and guide the analysis of secondary data sources, such as MRI, Scarborough, Simmons, etc
- Ability to develop, coordinate, implement and guide the analysis of primary research and data
- Curiosity and the ability to see both sides of an issue
- Detail oriented and organized
- Good communication skills - especially the ability to explain data and quantitative analysis issues
Team Duties
- Responsible for developing and executing any primary research needed to solve the client challenge, either qualitative or quantitative
- Creates questionnaires or discussion guides
- Fields and manages research process
- Synthesizes findings into insights with Project Manager that are the basis of strategy selection
- Identifies, analyses and summarizes appropriate secondary research needed to complete the client situation analysis
