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Knacktive

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Strategic Planner

Requirements

Junior or senior standing. Prerequisite of either 55-432 Marketing Research or 55-434 Marketing Management.

Characteristics of a great Strategic Planner

  • Understand various forms of research and can appropriately determine when to apply them
  • Strong statistical and numerical skills
  • Ability to find and interpret data
  • Able to summarize and share key facts for use by the team
  • Understand the questions and how to ask them
  • Strong analytical skills
  • Ability to build rapport with consumers in order to gain strong insights
  • Understand consumers and what makes them tick
  • Detail oriented
  • Respect for, and good chemistry with, team members
  • Ability to take a strategy and dramatize it creatively
  • Willing to take risks - think out of the box
  • Understand the consumer and their target audience
  • Understand the role and importance of media
  • Passion for your work
  • Ability to "sell" ideas and negotiate

Necessary Skills

  • Ability to use and guide the analysis of secondary data sources, such as MRI, Scarborough, Simmons, etc
  • Ability to develop, coordinate, implement and guide the analysis of primary research and data
  • Curiosity and the ability to see both sides of an issue
  • Detail oriented and organized
  • Good communication skills - especially the ability to explain data and quantitative analysis issues

Team Duties

  • Responsible for developing and executing any primary research needed to solve the client challenge, either qualitative or quantitative
  • Creates questionnaires or discussion guides
  • Fields and manages research process
  • Synthesizes findings into insights with Project Manager that are the basis of strategy selection
  • Identifies, analyses and summarizes appropriate secondary research needed to complete the client situation analysis