Requirements
- Junior or senior standing
- Computer Science, Digital Media or Management Information Systems major
- Or Knacktive faculty member approval
Characteristics of a great Digital Manager
- Early adapter of new technology
- Knowledge of new and social media and how it is applied to meet marketing challenges
- Knowledge of web practices, emerging technologies and data analytics
- Communicates technical hurdles and opportunities with teammates
- Respect for, and good chemistry with, team members
- Ability to take a strategy and dramatize it creatively
- Willing to take risks - think out of the box
- Understand the consumer and their target audience
- Passion for your work
- Ability to "sell" ideas and negotiates
Necessary Skills
- Technical skills:
- Basic HTML/CSS Knowledge
- Basic JavaScript/jQuery Knowledge
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, AfterEffects is a plus)
- Curiosity and the ability to see both sides of an issue
- Detail oriented and organized
- Good communication skills - especially the ability to explain "tech speak" to non-technical teammates
- Willingness to research new techniques, processes and concepts
Team Duties
- Develops strategic digital tactics with input from team members
- Understand how to leverage technology in order to meet with client's marketing needs and challenges
- Enhances the digital tactics selected based on an understanding of technology tools
- Works with creative team to develop mock-ups for suggested digital tactics
