(left to right) Front row: Matti Mergen, Katie Schultz, Paige Russmann, Ember Niemeier, Rachel White and MaKayla Bohart; Row 2: Ja'Nesia Hoskins, Emily Poynter, Sydney Bentz, Karsen McCune and Addison Rinehart; Row 3: Tyler Stuart, Maddi Fisher, Tanner Jackley, Malary Scaggs, Gracie Brendle and Olivia Owen; Row 4: Olivia Haynes, Jase Thurlo, Aaron Hare, Grant Williams and Quincy Parmenter; Row 5: Phillip Motazedi, Athena Xydakis, Dakotah Haughey, Kate Frakes and Riley Fain; Back row: Emma Cole, Brooklen Black, Dakota Dey, Sydney Slaton and Anna Case
Knacktive is unique to Northwest Missouri State University as it combines five areas of study into one interactive class. This class provides students the opportunity to take their specific strengths and put them to work in a team setting found in most marketing communication agencies. During the class students separate into groups and compete to create an integrated campaign for a real client; providing market research, creative strategies, product planning, promotions, and public relations. At the end the students then present a formal and professional pitch to the client.
Knacktive's 2026 client partner is NoCoMo Industries, Inc. of Maryville, Missouri.
