The Northwest Difference
The comprehensive major in advertising focuses on the business side of advertising. Students learn about creating and selling advertisements, as well as study marketing, management, consumer behavior and business-focused topics. Faculty ensure students are skilled in the areas of writing, designing, communicating and understanding the impact of the location of a message.
When students graduate, they will be capable of working in marketing or advertising departments of large brand and media companies. They’ll have well-rounded business skills focused on marketing, with the specific skill-sets related to planning, buying and creating advertisements.
Minor in Advertising
Many students choose to round out their college curriculum by adding a minor in advertising. This allows students to pursue their specific interest, but specialize in advertising. For example, agriculture majors who minor in advertising would be qualified to work in the marketing or advertising departments of large agricultural firms.
*100% of students who graduated with a degree in mass media with an emphasis in applied advertising obtained employment or continued their education within six months after graduation. Career opportunities related to this major include:
- Advertising coordinator / manager
- Marketing coordinator / manager
- Media advertising sales
- Media planner / buyer
Profession-Based Learning Experiences
The Northwest Missourian is the student-led weekly newspaper covering news on campus and the community of Maryville. The publication is a member of the Associated Collegiate Press Hall of Fame and a winner of multiple individual and team awards each year. Visit the Missourian »
KNWT is the student-produced television station with original programming for the campus and community. KNWT has received multiple nods as a finalist for the College Media Association’s Pinnacle Award recognizing it as the top college television station in the nation.
Tower Yearkbook is Northwest’s student-led yearbook and annually documents campus life. A national leader, the yearbook is an Associated Collegiate Press Hall of Fame member and regular Pacemaker finalist.
The Michael L. Faust Media Lab provides an active learning environment that provides students with the newest media tools. It is outfitted with Mac computers, large monitors and multiple flat-screen televisions synced with a Smart Board.
AdInk is a Northwest organization for students interested in careers related to advertising, marketing, design and public relations. The club is open to all majors and hosts a variety of events and services throughout the academic year. For more information, visit www.AdInk.org.
Internships are required with this major. Northwest offers many on-campus internships in addition to opportunities to network and gain internships with regionally and nationally known agencies. Northwest advertising studetns have landed internships in Missouri, Iowa, Nebraska and across the country at large brand companies, media companies and advertising agencies, such as:
- Cumulus Media
- Barkley Ad Agency
- Sporting Park
- The Knot
- Bozell Ad Agency
- Bearcat Sports
- Mix 93.3 (Kansas City)
Study Abroad is an opportunity for students to apply hands-on international experience to their own academic development. Faculty members supervise short-term study abroad programs that prepare students before, during and after the program. Two types of study abroad programs are available – faculty-led and traditional study abroad.
The traditional program may be a semester, summer or year-long program and is taught by Northwest’s international partner institutions.