Program(s) Available: B.S.
Are you interested in becoming a market research analyst? Starting fall 2024, Students who major in Marketing-GIS learn how to use mapping and geospatial data to identity potential customers.
The Marketing-Geographic Information Science (GIS) major is an interdisciplinary major between the School of Business and the Department of Humanities and Social Sciences. This major combines expertise and knowledge from both fields to provide students with a comprehensive understanding of the intersection between marketing strategies and spatial data analysis.
Students will gain a unique educational experience and necessary skills to excel in marketing roles that involve spatial analysis and data-driven decision-making. They will learn how to leverage spatial data to enhance marketing strategies, optimize advertising campaigns, and make informed decisions based on geospatial insights. They will also explore various GIS applications in marketing, such as location analysis, market segmentation, consumer behavior mapping, and spatial targeting.
According to the Bureau of Labor Statistics, employment for market research analysts is projected to grow much faster than the average for all occupations at a rate of 13 percent from 2022 to 2032.
Melvin D. & Valorie G. Booth School of Business
660.562.1835
kryan@nwmissouri.edu
Career Ready
“I feel like Northwest has changed me in a way to realize we are all as one. We are all here to support each other. I have so many faculty, friends and organizations that are here to support me, big or small, even after I graduate.” — Alia Irvin
What Can I Do With a Major in Marketing - Geographic Information Science?
Students experience a realistic, agency-like atmosphere as they work in teams on a promotional campaign plan for an actual client. The competing teams conduct research, analyze data, devise strategies, formulate tactics, and present their plans to the client.
Each spring semester, college students, high school students and community members present their business ideas in the New Venture Pitch Competition. The event provides students and entrepreneurs the opportunity to present ideas to professionals, small business owners and potential investors. It also allows students to network with business professionals and gain presentation experience.
The Missouri Small Business Development Center offers personalized and extensive services from knowledgeable and helpful professionals focused on your business success.
