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School of Communication and Mass Media

Be the voice people actually hear

Run real media from day one. At Northwest, you don’t wait to create — you produce TV, radio, print and digital content for real audiences in a real community.

Hands on experience

Hands on experience

  • 🎥 Student-run TV station (KNWT)
  • 🎙️ Live radio station (KZLX)
  • 📰 Weekly newspaper + yearbook
  • 🏆 Nationally recognized student media

More on hands-on opportunities

Find your lane

Find your lane

At most schools, you practice.
At Northwest, you produce.

From your first semester, you’ll be creating content that actually gets published, aired and shared. Whether you’re behind the camera, on the mic or managing social media.

View Programs of Study

Your work goes live — for real audiences


Why Northwest hits different

Real responsibility

You’re not shadowing — you’re leading coverage, producing content and making decisions

Why Northwest hits different

Why Northwest hits different

Cross-platform skills

TV, radio, print, digital — you graduate ready for everything

Why Northwest hits different

Why Northwest hits different

Award-winning work

Student media consistently earns national recognition

Why Northwest hits different

Why Northwest hits different

Career-ready portfolio

You leave with real work, not just class projects

Why Northwest hits different

From Beginner to Emmy Winner

I went from knowing nothing about media to becoming an award-winning creator.

Tyrell Childress
Broadcast Production major

Tyrell Childress

Where can this take you?

From broadcast studios to marketing agencies, Northwest graduates turn their experience into careers across media, communication and beyond.

  • TV + radio broadcasting
  • Public relations + marketing
  • Social media + content creation
  • Sports media
  • Journalism
Ready to tell your story?

Ready to tell your story?

Apply, schedule a visit or learn more about Northwest.

Four
award-winning student media outlets
Nine
undergraduate majors to choose from
One
incredible team of communicators, designers and creators

Expanded scholarship model with tiers up to $6,000 with merit scholarships. Once applied and admitted, eligible students are automatically awarded a merit-based scholarship based on their academic information.

Estimate your scholarships

Get in-state rates with the Bearcat Advantage. Receive an $8,728 scholarship with a 2.75 GPA or above.

See out-of-state qualifications

One easy process for multiple scholarships with the Standard Scholarship App.

Standard scholarship app

Faculty Spotlight

It’s always a great honor just to be nominated for a Pacemaker, but winning one is the icing on the cake for the hard work our student journalists pour into that publication to document the history of the year at Northwest.

Steven Chappell
Director of student publications at Northwest

Steven Chappell

Speaking Bearcats

Northwest's Speaking Bearcats forensics team has claimed 42 national championships since 2009. If you enjoy debating and traveling the country, you may consider joining this organization!

Speaking Bearcats

AdInk

AdInk offers students the opportunity to learn more about advertising agencies and the skills employers are looking for after graduation. Students tour regional advertising agencies and attend a Kansas City advertising career symposium each year!

AdInk

Knacktive

Knacktive allows teams of students to conduct market research, analyze data, write creative strategies and develop an integrated, digital marketing campaign for a real-world client. At the end of each course, Knacktive teams pitch their ideas to the client in hopes of being selected.

Knacktive

Calendar of Events

Contact

Wells Hall
Room 237
660.562.1361
marlam@nwmissouri.edu

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