» Business » Faculty/Staff
Dr. Tiebing Shi
Associate Professor
Education
- Ph.D. Marketing; Queen’s University (Canada)
- Minor: Organizational Behavior
- M.B.A. Marketing and Finance; Indiana University
- B.Econ. International Trade; University of International Business & Economics (China)
- B.Eng. Industrial Design; Hunan University (China)
Courses Taught
- 55-332 Advertising and Promotion
- 55-333 Consumer Behavior
- 55-434 Marketing Management
- 55-437 International Marketing
- 55-438 International Business
- 55-631 International Business (MBA course)
- 55-636 Global Marketing Management (MBA course)
Academic Interests
The social, cultural, and ethical dimensions of consumer behavior and marketing strategies. Topics include
- business ethics
- ethical consumption
- consumer creativity and co-creation
- product/service innovation
- entrepreneurship
- self/identity
- corporate identity
- brand management
- international marketing
- cross-cultural consumer behavior
Honors & Awards
- Governor’s Award for Excellence in Education (2017)
- Dean’s Award for Teaching (2016)
- Dean's Award for Research (2015)
Scholarly Activity
- Shi, Tiebing, Han Yu, and Chi Lo Lim (2017), “The Effects of Consumer Affinity on Host Country Consumers’ Responses to Cross-Border Acquisitions,” presented at the 2017 JAMS Thought Leader Conference, Beijing, China, June 2-4, 2017.
- Shi, Tiebing (2017), “The Struggle for Collective Authenticity: A Political-Cultural Perspective,” presented at The Six International Conference on Business Anthropology,” Beijing, China, May 19-21, 2017.
- Shi, Tiebing, Jiandong Li, and Chi Lo Lim (forthcoming), “Host Country Consumers’ Brand Attitudes after Cross-Border-Acquisitions,” Journal of Product & Brand Management.
- Shi, Tiebing (2016), “How Consumer Entrepreneurs Attain Political Legitimacy for Their Emerging Industry: The Case of the Anti-Fraudulence Industry in China,” International Journal of Business Anthropology, 6 (2), 55-82.
- Shi, Tiebing (2015), “How Consumer Entrepreneurs Legitimize Their Activities and Offerings in A Nascent Market Which They Create: The Anti-fraudulence Industry in China, 1994-2014.” Presented at the Forth International Conference on Business Anthropology, May 2015, Tianjin, China.
- Blackford, Ben, and Tiebing Shi (2014), “The Relationship between Business Simulations in Capstone Management Courses and Standardized Test Scores,” International Journal of Management Education, 13, 84-94.
- Shi, Tiebing (2014), “Mainstreaming, Counter-Co-Optation, and Depoliticization by A Counterculture,” Journal of Marketing Development and Competitiveness, 8 (3), 107-119.
- Shi, Tiebing (2014), “Mainstreaming, Counter-Co-Optation, and Depoliticization by A Counterculture: An Investigation of the Free/Open Source Software Culture,” 2014 AMA Winter Marketing Educators’ Conference Proceedings, Orlando, Florida, USA, February 2004.
- Shi, Tiebing, and Jay Handelman (2011), “Understanding Consumer Creativity: Perspectives from the Literature,” presented at 2011 AMS/RMS World Marketing Congress, Reims, France, July 2011.
- Shi, Tiebing, and Jay Handelman (2009), “Consumer Creativity and Ideological Conflicts: An Investigation of the Free/Open Source Software Community,” Advances in Consumer Research, Pittsburgh, PA., USA, October 2009.
- Shi, Tiebing (2006), “The Effect of the Buyer’s Reputation on the Seller’s Reputation: A Network Perspective,” 2006 AMA Winter Educators' Conference Proceedings, St. Petersburg, Florida, USA, February 2006.
- Shi, Tiebing, and Jay Handelman (2005), “You-Can-Do-It-We-Can-Help: Emancipation Within the Marketplace?” Advances in Consumer Research, San Antonio, Texas, USA, October 2005.