A-Z Index

Chi Lo Lim



2620 Colden Hall



Joined Northwest in 1999



  • D.B.A. Strategic Management, Alliant International University
  • M.S. Management Organizational Development, Alliant International University
  • B.S. Business Administration, University of Santo Tomas

Courses Taught

  • Principles of Management
  • Human Resource Management
  • Organizational Behavior and Theory
  • Strategy and Decision Making
  • Multinational Management
  • International Business
  • Organizational Behavior in Administration (MBA)
  • Executive Seminar (MBA)
  • Problems in Business (MBA)
  • Advanced Human Resource Management (MBA)
  • Quality Systems (MBA)
  • Evolution in Quality Management (MBA)

Academic Interests

  • Policy and strategy
  • Quality management
  • International business and multinational management
  • Global branding

Scholarly Activity

Referred Journal Articles

  • Shi, T, Tian, R., Tu, C., & Lim, C.L. (2022), “Factors Influencing Responses to International Brand Alliances,” Marketing Intelligence & Planning, 40 (5), 656-670.
  • Shi, T., Yu, H., & Lim, C. L. (2021), “Consumer Affinity and an Extended View of the Spillover Effects of Attitudes toward a Cross-border-acquisition Event,” Journal of Brand Management, 28, 596–608.
  • Shi, T., Li, J., & Lim, C.L. (2017), "Host Country Consumers’ Brand Attitudes after Cross-border Acquisitions", Journal of Product & Brand Management, 26 (6), 559-572.
  • Lim, C.L., Asefa, S., & Coalter, T. (2007). Academic misconduct: A question of accountability. The Journal of Learning in Higher Education, fall, Volume 3 Issue 2, p 33-39.
  • Lim, C.L., Asefa, S., & Coalter, T. (2007). Factors that influence faculty decisions to academic dishonesty: A study of a private liberal arts university. The Journal of Academic Administration in Higher Education, Spring-Fall, Volume 3 Issue 1 & 2, pp 43-54.
  • Lim, C.L. & Coalter, T. (2006). Academic integrity: An instructor’s obligation. International Journal of Teaching and Learning in Higher Education, Volume 17, Number 2.
  • Lim, C.L. & Coalter, T. (2005). Ad hoc teams: Do students actually learn from them? The Journal of Business and Leadership: Research, Practice, and Teaching, Volume 1, Number 1, 255-262.
  • Lim, C.L., Adkins, J., & Kenkel, C. (2005). Deterrents to online academic dishonesty. The Journal of Learning in Higher Education, Volume One, Issue One, Fall 2005, 17-22.
  • Lim, C.L. (2005). Student-centered learning and the knowledge workforce. The Journal of Learning in Higher Education, Volume One, Issue One, Fall 2005, 53-58.
  • Lim, C.L. (2004). Student empowerment: Key to creating an effective student-lead learning environment.  Southwestern Business Administration Journal, Volume 4, Number 1, 2004.
  • Lim, C.L. (2002). Student involvement: Key to online teaching effectiveness. Southwestern Business Administration Journal, Volume 2, Number 1, 2002.
  • Lim, C.L., Coalter, T., & Wanorie, T. (2007). Factors that influence faculty actions: A study on faculty responses to academic dishonesty. International Journal for the Scholarship of Teaching and Learning, Volume 1, Number 1.

Research Grants

  • Bartik High-Performance Computing Cluster equipment project (2016) National Science Foundation grant, Awarded 100% of $225,000
  • Marketing Opportunities for Regional Entrepreneurs (MORE) project, (2011) USDA grant, Awarded $37,340
  • Proposal #1415-04-05 International Brand Acquisition: An Empirical Study in the U.S. and China (2013) Faculty Research Project Fund, Awarded $2763.00

Book Chapter

  • Lim, C. L. (2008). Ethical misconduct in ODLS: Who’s to blame? Ethical Practices and Implications in Distance Learning, Information Science Reference, Demiray, U. & Sharma, R. (Editors) Hersey: PA.

Textbook PowerPoint Slides

  • Digman, L. and Blackford, B. (2014). Strategic management: Competing in the global information age. 10th Mason, OH: Cengage.

Other Professional Experience

  • Co-Founder of an export management company
  • Certified Mentor for the Accreditation Council of Collegiate Business Schools and Programs
  • Certified Evaluator for the Association of Collegiate Business Schools and Programs
  • Certified Examiner for the Missouri Quality Award Board of Examiner