A-Z Index

Dr. Casey Bell

Dr. Casey Bell




Joined Northwest in 2023

Assistant Professor

2600 Colden Hall


  • B.A.; University of Missouri St. Louis
  • B.A.; Northwest Missouri State University
  • BSBA; Missouri Western State University

Courses Taught

  • Principles of Marketing
  • Advanced Marketing Communication (MBA)

Academic Interests

  • Relationship Marketing
  • Relationship Selling

Scholarly Activity

Refereed Journal Articles

  • Bell, C., Goldman, A., Vogus, C., Zhang, I. & Merritt, S. (2020). Don't shoot the messenger: A grounded theory study of manager performance appraisal anxiety. SSRN Electronic Journal. 10.2139/ssrn.3687554.
  • Goldman, A., Gangasingh, D., Bell, C. & Cao, Z. (2021). Succession Planning is survival planning: A case study analysis of succession within small to medium family-owned business.

Other Professional Experiences

  • I have 35 years’ experience in the Independent Insurance Agency. I currently own my Independent Insurance Agency in St. Joseph, MO-Consolidated Insurance Agents, LLC. I am licensed to sell property & casualty insurance and life and health in the states of Missouri and Kansas.
  • Voted advisor of the year in 2022 at Missouri Western State University.
  • Awarded top sales producer several years within the independent insurance agency.