Program(s) Available: B.S., Minor
Are you creative and analytical? Strategic advertising majors learn how to be empathetic individuals, strong communicators and active listeners. If you like hearing new ideas and researching target audiences, a major in strategic advertising may be right for you.
Northwest's strategic advertising major explores the business side of advertising. Students learn how to create and sell advertisements designed to reach a target audience. Courses offer students a solid foundation in marketing, management and consumer behavior. Faculty ensure students are skilled in writing, designing, communicating and planning.
When students graduate, they'll be skilled enough to work in marketing and advertising departments for large brands and media companies. Students will hone business and marketing skills while learning how to plan, buy and create advertisements.
A Bachelor of Science in strategic advertising is available at Northwest. View the 4-year plan or catalog for courses and more information.
Many students choose to round out their portfolios by adding a minor in advertising. This allows students to pursue their specific interests while specializing in advertising. For example, agriculture majors who minor in advertising would be qualified to work in the marketing or advertising departments of large agricultural firms.
School of Communication and Mass Media
660.562.1361
marlam@nwmissouri.edu
"What I love most about being in this department is the community that comes with it. The School of Communication and Mass Media is a very interconnected department, and I've gotten to know professors and students in all sorts of career fields, which makes it very easy to ask for internships, academic and career advice. There is also a shared passion between everyone in the department, which makes going to class so much more fun and welcoming."
— Georgia McGonigle | Communication: Public Relations | Kansas City, Mo. (2025)
The Northwest Missourian is Northwest's student-led newspaper that covers news on campus and in the Maryville community. In addition to reporting, editing and design, students sell advertising for The Missourian, manage accounts and develop creative ideas as a part of this award-winning publication.
AdInk is a Northwest organization designed for students interested in advertising, marketing, design and public relations. The club is open to all majors and hosts various events and services throughout the academic year. For more information, visit www.AdInk.org.
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