Knacktive is unique to Northwest Missouri State University where it combines five areas of study into one interactive class. This class provides students the opportunity to take their specific strengths and put them to work in a team setting found in most marketing communication agencies. During the class students separate into groups and compete to create an integrated campaign for a real client; providing market research, creative strategies, product planning, promotions, and public relations. At the end the students then present a formal and professional pitch to the client.
Tri State Ford Lincoln, in Maryville, Mo., is the 2013 Knacktive client. Tri State not only reaches customers interested in new vehicles, but it also serves customers looking for previously owned vehicles. In addition to vehicle sales, Tri State offers a variety of service and parts options. Serving northwest Missouri, southwest Iowa, and the southeast Nebraska, Tri State is committed to achieving the goal of customer satisfaction every day.