A-Z Index

Digital Marketing Institute

Why Digital Marketing Institute?

Digital Marketing Institute (DMI) has partnered with Northwest to offer its most in-demand, globally recognized digital marketing courses. DMI is the global certification and professional body for the digital marketing industry with more than 190,000 members. DMI works with the industry leader, including Google, Facebook and LinkedIn, among others, to validate and update curricula to the highest standards, setting the global standard in digital marketing education and certification. So, you can see why Northwest partnered with them to offer digital marketing credentials.


Members trust DMI to progress their career. 68% of DMI graduates say the course helped them get a promotion. 62% say certification was a reason for their salary increase. 38% got a new role in digital marketing or changed their career path.

Frequently Asked Questions

How long is this dual certificate?

This course consists of approximately 30 hours of course content. You have up to 24 weeks to complete the course, and you can access your course content wherever and whenever you want. The average completion time is between eight and ten weeks.

How is the dual certificate assessed?

The assessment is one three-hour exam. These are administered by our testing partner, Person Vue, via its global network of test centers. The exam is split into three sections. Candidates need to achieve a minimum of 60 percent to pass the exam. Your examination fee is included in the price, but subsequent re-sits due to failed attempts will incur a fee payable directly to Person Vue when you book your repeat attempt.

Does the course have payment plans?

Not at this time.

Where will my qualification be recognized?

DMI’s digital marketing certifications are recognized globally. DMI offers online digital skills training courses in more than 135 countries. On completion of this course, you get two certifications for the price of one! Not only will you receive a Certified Digital Marketing Expert from the DMI, but you also receive the PCM Professional Digital Marketing Expert awarded by the American Marketing Association (AMA). Both are internationally recognized. Stand out with dual certification.

What will my learning outcomes be?

By earning this digital marketing certification, you will:

  • Understand key digital concepts, how it has changed customer behavior and the implications for your role and the wider business.
  • Achieve business goals by understanding how to devise, implement and measure digital campaigns that engage and convert.
  • Understand the importance of digital marketing strategies and know how to use SEO online and offline, social media marketing, paid search (Google Ads – PPC), content, advertising and email to drive customer engagement.

Where does the certificate fit in the grading system?

On completion of this course you will become dual certified as a DMI-certified Digital Marketing Professional and a PCM-Professional Certified Marketer from the American Marketing Association.

When can I enroll in the dual certificate course?

Enrollment dates commence from the first of every month. However, we offer instant course access to get you started right away. For example, if you purchase your course on Dec. 22, your enrollment date would be Jan. 1.

How will I learn while doing a dual certificate course?

Our courses are self-directed and delivered online via DMI’s cutting-edge platform MyDMI. Each course also comes with interactive content via live webinars, community forums, tutor support and more.

Do I qualify for grant opportunities?

You may qualify for funding that could pay for 100% of your career training!

  • WIOA – If you’re unemployed or make less than 250% of the federal poverty level for your household, then you may qualify for WIOA funds. Contact your local Missouri Job Center to see if you qualify.
  • KC Scholars, Great Jobs KC – If you currently make less than $45,000 a year AND you live in one of the following 6 counties – (Kansas: Johnson and Wyandotte Counties; Missouri: Cass, Clay, Jackson and Platte Counties), you may qualify for KC Scholars. Visit KC Scholars for additional information or to apply for this opportunity.
Contact Us About Digital Marketing

Contact Us About Digital Marketing

Rebecca Lobina
Continuing Proessional Education Director


Due to the brevity of the digital marketing programs, refunds are only available for those programs within one week from the date of enrollment, provided that less than 25% of the program has been completed. No refunds will be issued after the first week.