Dr. David Shadinger, an associate professor of communication at Northwest Missouri State University has authored a book, titled “Promotions in a PR Wilderness: A Guide for Small Businesses, Entrepreneurs and Church Leaders.”

Based on Shadinger’s extensive career and background in public relations, small business management and part-time pastoring, the book provides readers with a guide to enhance their public relations programs.

“With a little effort and planning almost anyone can create and implement an effective public relations program for their church or small business,” Shadinger said. 

Shadinger said he wrote the book after discovering in seminary school that pastors do not receive education in promotions or public relations. Later, while serving on the Northwest Missouri Enterprise Facilitation community board, he noticed small businesses and entrepreneurs also lack public relations resources or knowledge.

The book was published by Xulon Press and is available for purchase by clicking here.

In addition to his book release, Shadinger, who currently serves as Northwest’s Faculty Senate president, recently was elected president of the Missouri Association of Faculty Senates, an organization comprising representatives from each of the state’s public, four-year colleges and universities. The association works to strengthen the faculty component of college and university governance and works with government agencies for the betterment of higher education.

Shadinger joined Northwest’s faculty in 2009, and his academic interests include dialogic public relations theory and interactive pedagogy. He has an Ed.D. in adult and community college education from North Carolina State University, a master’s degree in public relations from Ball State University and a bachelor’s degree in radio, television and film from Purdue University.