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B.S. Marketing


Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. A major in marketing at Northwest is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.


In order to earn the Bachelor of Science in Marketing Online, students must complete 124 credit hours, including 57 hours of core business courses and 9 hours of advisor-approved marketing concentration courses.

For transfer students completing a vocational or technical Associate of Applied Science or Associate of Science degree from a regionally accredited community college, a Bachelor of Applied Science with an emphasis in Marketing/Management is available.

To see the full list of Bachelor of Marketing courses online, view courses.


Admission standards at Northwest Missouri State University are moderately selective. New freshman, transfer and returning student admissions are based on a combination of academic and personal considerations. Northwest takes an individual, holistic approach to the review of applications. An applicant's academic accomplishments are a priority and are demonstrated by test scores, grades, class rank and exposure to a college prep curriculum. Admission to Northwest is not viewed as an entitlement based on grades and test scores.

To learn more about the Bachelor in Marketing online admission requirements, view admissions.

Tuition and Fees

To learn more about our Bachelor in Marketing online tuition and fees, view tuition.


With three start dates each year, the Bachelor in Marketing online degree program is convenient and accessible. Students should consider application date deadlines, turn in all required documentation, and register for classes to begin on their desired start date.

To see the full calendar of upcoming start dates for the Bachelor in Marketing online, view calendar.




  • ACCT 51-201: Accounting I
  • ECON 52-150: Principles of Macroeconomics
  • MGMT 54-310: Managerial Communications
  • ECON 52-202: Accounting II
  • MKTG 55-330: Principles of Marketing
  • ECON 52-151: Principles of Microeconomics
  • MGMT 54-313: Principles of Management
  • CSIS 44-317: Management Information Systems
  • FIN 53-324: Fundamentals of Business Finance
  • MGMT 54-311: Business Law I
  • MGMT 54-315: Operations Management
  • MKTG 55-438: International Business
  • MKTG 55-333: Consumer Behavior
  • MKTG 55-430: Sales & Sales Management
  • MKTG 55-330: Promotion
  • MKTG 55-432: Marketing Research
  • MKTG 55-434: Marketing Management
  • MGMT 54-417: Org. Policy & Decision Making


 Our admissions process combines an examination of academic ability with flexible assessment of an applicant's experience and potential.


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