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June 6, 2019

Northwest partners with InnerZone to pilot innovative student retention, recruiting, team chemistry software


Northwest Missouri State University and technology firm InnerZone have partnered to implement cutting-edge software developed to predict and strengthen the relationships critical for positive “chemistry” and improve communication.  

InnerZone’s software predicts how any two people or group of people will relate to each other and get along.  The InnerZone software is based on a brief questionnaire and proprietary human analytics.

InnerZone and Northwest are partnering to pilot the software during the 2019-20 academic year. The University intends to use the software for student recruiting, roommate matching and enhancing student engagement.

“As we value and invest in enhancing the student experience at Northwest, we believe InnerZone will be a great tool to help us improve our student satisfaction,” Dr. Matt Baker, Northwest’s vice president of student affairs, said. 

InnerZone also provides a sports platform that can identify, predict and enhance the chemistry of athletics teams. Long seen as an intangible, team chemistry is often cited as a major factor in the success or failure of any athletics team. 

“Northwest has a tradition of excellence and a strong, positive culture, and we think InnerZone will help our coaches build on that tradition,” Andy Peterson, the director of athletics at Northwest, said. “We look forward to using InnerZone data for recruiting, building chemistry and tracking performance for all of our programs as they look to improve their standing in the MIAA and nationally across NCAA Division II.”

Said Clete McQuinn, InnerZone’s chief operating officer and Northwest alumnus, “The InnerZone mission is to improve all relationships by helping people establish more meaningful and effective connections through human analytics.  We are excited to partner with Northwest. We believe our software will be beneficial to both the students and staff, and our sports platform will help the Bearcats teams gain another competitive edge.”


For more information, please contact:

Mark Hornickel, Communication Manager
mhorn@nwmissouri.edu | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468