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Northwest Missouri State University


News Release

Northwest students attended the 2015 Impact Weekend Conferences earlier this month in Chicago. Students Carlton Wilcoxson, Owen Rauckman and Adam McNairy were invited by conference director and Northwest staff member Margaret Sebastian after they submitted a logo to help market the conference.

Northwest students attended the 2015 Impact Weekend Conferences earlier this month in Chicago. Students Carlton Wilcoxson, Owen Rauckman and Adam McNairy were invited by conference director and Northwest staff member Margaret Sebastian after they submitted a logo to help market the conference. (Submitted photo)

Jan. 28, 2015

Logo design leads students to attend national ministry conference

By Alexandra Mortallaro, media relations assistant

Northwest students Carlton Wilcoxson, Owen Rauckman and Adam McNairy designed the logo above to represent the 2015 Impact Movement Conferences.

Northwest students Carlton Wilcoxson, Owen Rauckman and Adam McNairy designed the logo above to represent the 2015 Impact Movement Conferences.

Three Northwest Missouri State University students were selected to share their talents and design a logo for the 2015 Impact Movement Conferences during Martin Luther King weekend, Jan. 16-18, 2015, in Atlanta and Chicago.

Carlton Wilcoxson, s senior public relations major from Olivette, Mo.; Owen Rauckman, a junior interactive digital media computer science major from Olathe, Kan.; and Adam McNairy, senior graphic design major from of St. Louis, were chosen by Impact Conference Director Margaret Sebastian, who also serves as student development specialist in Student Support Services at Northwest.

The Impact Movement is an international ministry with a presence on more than 100 college campuses. The conference caters to African-American students, but all nationalities are welcome to attend. It is known for its biennial national conferences that have welcomed more than 14,000 participants over the last 20 years. Each year the conference is centered on a different theme and bible verse. This year’s conference theme was “Reset.”

Sebastian has attended Impact conferences since 2000 and volunteers for the organization. In need of someone to create a logo for Impact’s marketing efforts, Sebastian offered the project to the Northwest students she met through the student organizations she advises.

Wilcoxson, McNairy and Rauckman took on the task as a freelance project.

“It was a great opportunity to even be asked to work on something for a conference, especially something that could be shown nationwide,” Wilcoxson said. “Opportunities like that don’t happen every day.”

Although another logo was used for the conference, the students were invited attend the conference in Chicago.

“The Impact conference was awesome,” Rauckman said. “In our free time and in between sessions we met people from Indiana, Illinois, New York and plenty of other places. I think we were the only people from Missouri, but we definitely represented the Bearcats well.”

“I will never forget the weekend and the two great friends that I experienced it with,” McNairy said. “This is what ‘Bearcats Connect’ is all about – new experiences with new lifelong friends.”


For more information, please contact:

Mark Hornickel, Communication Manager
mhorn@nwmissouri.edu | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468