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Dec. 11, 2012
Most of the time, Northwest Missouri State University students are the ones taking advice about career planning from their professors and professionals in their fields. But a group of students in Northwest’s AdInk advertising club recently took the advising role, presenting their knowledge and experiences to peers attending the American Advertising Federation-Kansas City Career Day.
The annual career day attracts students and faculty from colleges and universities in Missouri and Kansas, as well as professionals from a number of advertising and marketing firms in the region. About 45 Northwest students took advantage of the opportunity to attend this year’s Career Day at Union Station.
“Each year I learn more about what companies in my field are looking for and what students should be doing,” said Erin Funk, AdInk president and a senior interactive digital media major from Norwalk, Iowa. “I have learned everything from what to put in my portfolio to which size of agency I would be most comfortable working in. Every session I went to just helps me feel more comfortable and knowledgeable about my future field.”
This fall, in the midst of preparing for the career day, Funk, along with AdInk executive members Tim Gillissen, Brittany Parker, Haley Lewin and Rachel Wood, designed “Brand Yo’self,” a presentation for Northwest students that offered advice about building and designing personal websites, portfolios, resumes and business cards. After a successful presentation on campus, Jacquie Lamer, AdInk co-adviser and mass media instructor, suggested the presentation was worth giving at the AAF-KC Career Day.
AAF-KC board members gave the presentation their stamp of approval, allowing students to present it at the career day Nov. 12. The AdInk group became the first student group to present in the event’s history.
“They did an outstanding job and really helped out their peers interested in creating an online personal website – something that is becoming the norm in establishing yourself for finding a job today,” said Lisa Bishop, an instructor of marketing and management and AdInk co-adviser. Noting AAF is a national advertising federation, Bishop added, “The presenters at this event are marketing and advertising professionals from the Kansas City area so it is quite a complement for our students to be in their company that day as presenters themselves.”
Other sessions given by professionals in the advertising and marketing field focused on topics such as work culture, event planning, sports marketing, creative collaboration and emerging technologies.
Northwest typically brings one of the largest student contingents to the annual event, which also provides abundant networking opportunities. Northwest’s Melvin D. and Valorie G. Booth College of Business and Professional Studies provided funding for presenting students’ registration.
As an international student from the Netherlands and a senior interactive digital media major, Gillissen said the Career Day helped him gain a better understanding of advertising practices in the United States.
“Career day is a great event for getting information that prepares you for your career after college,” Gillissen said. “You gain knowledge of the work scene, the differences of companies and departments, and how to get ready for the advertising industry. This information is of great value to every student.”
In addition to attending AAF-KC Career Day each fall, AdInk, which aims to help students learn about advertising, organizes an agency tour to Kansas City, called “Off Broadway.” The organization also sponsors networking opportunities for students and other educational events that expose them to advertising and consumer communication practices.
For more information about AdInk, visit http://adink.org/.
Mark Hornickel, Communication Manager
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Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468