This website is best viewed in a browser that supports web standards.

Skip to content or, if you would rather, Skip to navigation.

Northwest Missouri State University

News Release

For 40 years, KXCV has served as a valuable training ground for Northwest students studying broadcasting. The radio station is celebrating its 40th anniversary this fall.

For 40 years, KXCV has served as a valuable training ground for Northwest students studying broadcasting. The radio station is celebrating its 40th anniversary this fall.

Sept. 29, 2011

KXCV to celebrate 40th anniversary with reunion, keynote speaker Liane Hansen

By Brittany Keithley, media relations assistant

Radio station KXCV, based on the Northwest Missouri State University campus, will celebrate its 40th anniversary with a reunion dinner at 6 p.m. Saturday, Oct. 22, featuring Liane Hansen, the award-winning host of National Public Radio's "Weekend Edition Sunday," as the keynote speaker.

The reunion, which will take place in the J.W. Jones Student Union Boardroom, is open to current broadcast students and alumni. Tickets are $15 and can be purchased by calling KXCV at 660.562.1163.

As part of its 40th anniversary celebration, KXCV also is sponsoring a meet-and-greet with Hansen. The event is 3:30 p.m. to 6 p.m. Friday, Oct. 21, in the KXCV station offices, located on the second floor of Wells Hall. Hansen and KXCV's professional staff will be available to talk and answer guests' questions. Refreshments will be provided and reservations are not required as the event is free and open to the public.

Hansen also will ride in Northwest's Homecoming parade at 9 a.m. Saturday, Oct. 22, in a car provided by Boyles Motors of Maryville. After the parade, KXCV staff also will provide free tours of the station in Wells Hall.

"We are tremendously excited to welcome home many of our broadcast alumni and look forward to having them help us celebrate our 40th anniversary," Rodney Harris, the station's general manager, said. "Over the years we have remained a family group that loves radio and Northwest, and we celebrate the opportunity to continue serving our listeners while training future professional broadcasters."

Hansen has hosted NPR's award-winning "Weekend Edition Sunday" for 20 years and has covered breaking news stories including the wars in Iraq and Afghanistan, the capture of Saddam Hussein, the deaths of Princess Diana and John F. Kennedy, Jr., and the Columbia shuttle tragedy. Hansen was part of NPR's coverage of Sept. 11, which received the 2001 Peabody Award. Hansen's voice can also be heard on the Emmy Award-winning TV documentary "Women In News" as well as the film "In Their Footsteps: Lewis and Clark."  

Signing on the air in 1971, KXCV (90.5 FM) was the first full-power public radio service in Missouri. KXCV provides in-depth news and information with an alternative music format. In 1993, KRNW (88.9) went on the air in Chillicothe, extending programming across most of the northern 25 percent of Missouri. All programming on KXCV emanates from the Northwest campus.

Mac McDonald, the former Voice of the Cavaliers at the University of Virginia, worked at KXCV under the instruction of Rollie Stadlman when the KXCV studio was located on the third floor of the Administration Building. Graduating in 1975, McDonald credits the instruction he received at the studio for his success today.

"I go back to my roots all the time," McDonald said. "It was huge because it was a four-year laboratory. Just like a football player who goes to school and hones his skills for the NFL, Northwest offered the ability to go four years and work at the campus radio station."

In 2006, KXCV entered the digital age by installing a state-of-the-art digital transmitter. This new transmitter offered listeners with a digital radio to receive CD quality sound. In the future, KXCV-KRNW will have the ability to provide another channel of programming to listeners.

Harris worked at the station as an undergraduate before graduating from Northwest in 1978, just one year before the 1979 Administration Building fire destroyed the KXCV studios and equipment. Returning to KXCV in 2008, Harris believes the station has adapted well to emerging technologies and expanding student opportunities in its Wells Hall studio.

"The biggest growth (at KXCV) is the technology and the changes that have transpired throughout the broadcasting industry," Harris said. "The opportunities available to mass communication students, no matter their field, are endless."

Harris added, "We are very family-oriented; student training and opportunity comes first. Our professional and student staff wants to produce the best radio we can to entertain, educate and inform. Students now have many more opportunities and get to experience all types of communication opportunities including radio, TV, print, digital and more. Back in the '70s it was all radio for most of us, and we didn't have other outside influences so we were a very tight knit group who spent hours and hours at the radio complex."

Since its inception, KXCV has served as a training ground for Northwest students interested in broadcasting. The dual mission of serving listeners and training students remains key in the KXCV-KRNW mission. Kyle Hendricks, a senior journalism major from Kansas City, began his broadcasting career behind the microphones at KXCV.

"It helped me get my start in radio," Hendricks said. "After I took my introduction to broadcasting operations class, KXCV was the first place that put me on the air. It is a place where you are allowed to make mistakes as long as you learn from them, and that definitely helped me become a much better broadcaster."

Hendricks added, "It opens up a lot of opportunities for me not only on campus, but there are a lot of alumni who know that you have quality training when you come from KXCV and that you have the experience to work in the field."

As a board operator, news reporter and sideline reporter for The Bearcat Radio Network, Jason Romano, a senior broadcast major from Omaha, Neb., has worked in several areas during his time at KXCV and believes the opportunity to work at the radio station has given him the best understanding of what to expect after graduation.

"You can see others do it and you can do it in a class, but when you do it as a job the expectation level goes up," Romano said. "You get a really good sense of what it takes when you leave the University."

Across the hall from KXCV is the student-run station KZLX, which celebrates its 10th anniversary as a low-powered FM station licensed to serve about 12 miles in all directions of Maryville. Before receiving its low power designation, KZLX was known as KDLX and was only broadcast to buildings on the Northwest campus. Taking the lessons learned at KXCV, Hendricks now works as the general manager of KZLX. Understanding how the two stations work together has helped him to direct and further develop KZLX, he said.

"With professional staff working there you get to see how they run a station on a day-to-day basis," Hendricks said. "Although the two stations aren't the same because of the different formats you can apply a lot of the same principles, and there is a relationship between the two."

For more information about KXCV's 40th anniversary celebration, call 660.562.1163 or visit

For more information, please contact:

Mark Hornickel, Communication Manager | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468