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Northwest Missouri State University

News Release

July 15, 2011

Phi Beta Lambda chapter seeks support through online searches, shopping

MARYVILLE, Mo. - Friends and members of the Northwest Missouri State University community may now support the University's Phi Beta Lambda chapter by searching the Internet and shopping online.

Northwest's Phi Beta Lambda chapter is teaming with Yahoo search engine and its partner, online shopping mall, to raise funding that will help the organization pay for travel and lodging for state competition as well as bring in business representatives to help members gain a better understanding of careers in the business field.

Using, users may choose from thousands of organizations and search the Internet like they would using any other search engine. Fifty percent of the revenue generated from the sponsored search advertisers is shared with the charity, school or nonprofit organization chosen by the user. allows consumers to help their favorite causes through shopping at more than 1,600 well-known retailers including Target, Apple, Macy's, Best Buy, Orbitz, Staples and others. The shopping experience and the prices are the same as going to the retailer directly. Through GoodShop, however, up to 30 percent of the purchase price is donated the user's favorite cause.

More than 94,000 nonprofits and schools are registered with GoodSearch and GoodShop, according to the company's website.

Phi Beta Lambda is a student academic organization that prepares students for employment by promoting competent, aggressive business leadership, increasing understanding of American free enterprise, establishing career goals, encouraging scholarship, promoting efficient money management, and developing character and self-confidence.

Northwest's chapter is led by Benjamin Throm, executive president; Travis Oakes, executive vice president; Cody Niles, executive secretary; and Brianna Forbes, executive of finances. Deb Toomey, instructor of marketing and management, is the chapter's academic advisor.

For more information about Northwest's Phi Beta Lambda chapter send an email to or visit the national organization's website at  

For more information, please contact:

Mark Hornickel, Communication Manager | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468