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Northwest Missouri State University

News Release

April 8, 2009

Up 'Til Dawn charity drive raises $190,000 over three years

Student organizers have announced that this year's Up 'Til Dawn campaign raised $58,667 for St. Jude Children's Research Hospital in Memphis, Tenn, bringing the campus charity drive's total contribution to more than $190,000 over the last three years.

The annual student-lend fundraising effort on behalf of St. Jude came to a boisterous close Friday, April 3, with the traditional night of food, games and entertainment at the Student Recreation Center.

Founded in 1998, Up 'til Dawn has grown into a nationwide philanthropy with more than 200 participating colleges and universities. The campaign consists of a series of fundraisers held during the fall and spring and culminates with large-scale celebrations at each campus.

Most of the money for Up 'til Dawn is raised through checks mailed in response to letters students write to family, friends and acquaintances asking for donations, which are sent directly to the hospital. The rest comes from auctions, contests and various events, such as this Northwest's bone-chilling Colden Pond Plunge.

Friday's Rec Center finale included pizza and soft drinks, a Found Footage Festival comedy show and interactive games like gladiator joust, sumo wrestling, a basketball shootout and a twister tournament. There was also a screening of "Pirates of the Caribbean" and a Relaxation Station offering free massage therapy, manicures and other spa-like treatments.

St. Jude Children's Research Hospital was founded by the late entertainer Danny Thomas and is noted for providing care to children with life-threatening illnesses regardless of their families' ability to pay.

For more information, please contact:

Mark Hornickel, Communication Manager | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468