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Marketing
Bachelor of Science degree completion program

The Northwest Difference

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. Northwest's marketing major is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

Bachelor of Applied Science Option

The Bachelor of Applied Science (B.A.S.) is a flexible, individually tailored degree for student who have pursued a vocational or technical degree.  Students who have earned a technical Associate of Applied Science (A.A.S.), Associate of Science (A.S.), or certificate from a regionally accredited community college may find a B.A.S. appealing for the following reasons:

  • Shorter time to degree
  • Maximize the transfer of vocational and technical courses towards a four-year degree
  • Requires fewer Northwest Core courses (general education courses)
  • Personalized and flexible degree plan
  • Cost effective

Benefits of Northwest-Kansas City

  • Complete classes in seven weeks.
  • Earn your degree as quickly and conveniently as possible while receiving a quality education.
  • An associate degree will waive general education courses. Some exceptions may apply.

Career Opportunities in Marketing

Job titles related to a major in marketing include:

  • Retail Management
  • Advertising
  • Product Management
  • Industrial Purchasing
  • Sales Management
  • Marketing Research
  • Personal Selling
  • Management Training

Study Abroad

Study Abroad

Study Abroad is an opportunity for students to apply hands-on international experience to their own academic development. Faculty members supervise short-term study abroad programs that prepare students before, during and after the program. Two types of study abroad programs are available – faculty-led and traditional study abroad.

The traditional program may be a semester, summer or year-long program and is taught by Northwest’s international partner institutions.

For more information about study abroad opportunities »

About Northwest-Kansas City

Northwest-Kansas City is designed to attract students from the Kansas City metropolitan region. Faculty and staff are here to help you complete your degree and begin your career. 

Through internships and hands-on experiences, faculty provide the tools and expertise to ensure you are career ready on day one.

Paying for your degree

We know that paying for college can be challenging. Visit the Office of Financial Assistance to learn about the more than $18 million in scholarships and grants.

Don’t forget, Northwest’s  textbook and laptop rental programs will save you nearly $1,800 per year.

Want to earn in-state rates?

The Bearcat Advantage provides out-of-state students the opportunity to earn in-state tuition rates. This alone will save you more than $6,000. 

FastTracks Eligible Program

FastTracks

FastTracks is a flexible and unique, concurrent enrollment program allows students to attend Northwest Missouri State University and Metropolitan Community College (MCC) simultaneously. Students save time and money while earning their Associate of Arts and Bachelor of Science degrees in four years.

Students receive the benefits of attending both institutions, and a new Paws Scholarship allows them to save up to $4,500 toward Northwest classes while attending MCC.