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Northwest Missouri State University

Marketing Major

Bachelor's degree completion program

The Northwest Difference

Marketing is the process of understanding and satisfying customer needs. Advertising, personal selling, determining customer groups to target, making products available in stores, and maintaining inventories are just a few activities that help organizations sell their products and services. Northwest's marketing major is an interdisciplinary program that provides students an opportunity to interact with surrounding businesses, complete projects that can be utilized in a portfolio, and prepare students for future interviews.

Benefits of Northwest-Kansas City

  • Complete classes in seven weeks.
  • Earn your degree as quickly and conveniently as possible while receiving a quality education.
  • An associate degree will waive general education courses. Some exceptions may apply.

Career Opportunities in Marketing

Job titles related to a major in marketing include:

  • Retail Management
  • Advertising
  • Product Management
  • Industrial Purchasing
  • Sales Management
  • Marketing Research
  • Personal Selling
  • Management Training