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MBA: Marketing Emphasis

Also see: Online MBA: Marketing Emphasis

Why Study for an MBA: Marketing Emphasis?

The MBA in Marketing program fully prepares you to meet and exceed marketing goals for any organization and to capably respond to the needs of an ever-changing global marketplace. You will gain an understanding of international business from both a historical and current perspective, learn about contemporary marketing communication strategies and examine the application of mathematical and statistical methods for effective business decision-making.

Highly qualified, caring faculty with professional credentials teach all courses with an emphasis on developing management skills through relevant, real-world applications. The MBA in Marketing from Northwest Missouri State University allows you to advance your career in organizations across the global marketplace by giving you a business operations background in accounting, finance and economic principles. This program is only offered online.

Northwest's MBA in Marketing is accredited by the Accreditation Council of Business Schools and Programs (ACBSP).

Career Opportunities

MBA in Marketing career opportunities include:

  • Marketing Manager
  • Marketing Director
  • Product Manager
  • Market Research Analyst
  • Brand Manager

Course Requirements

MBA candidates who choose the Marketing emphasis must complete the following courses:

Number Course Title Hours
ACCT 51646 Managerial Accounting 3
ECON 52651
ECON 52654
Macroeconomics for Business Managers OR
Managerial Economics
FIN 53621 Financial Management 3
MGMT 54611 Business Decision Analysis Tools 3
MGMT 54616 Organizational Behavior in Administration 3
MGMT 54618 Executive Seminar* 3
MKTG 55630 Strategic Marketing 3
MKTG 55631 International Business 3
MKTG 55635 Advanced Marketing Communication 3
MKTG 55636 Global Marketing Management 3
Total Credit Hours 30

*Executive Seminar must be taken during your last term of enrollment.


Melvin D. & Valorie G. Booth School of Business