Dr. Ellie Yang

Assistant Professor

Education

• Ph.D. in Mass Communication, University of Wisconsin-Madison
• MPhil in Communication, Hong Kong Baptist University
• B.A. in Communication, Fudan University

Courses Taught

• Social Media Strategies
• Introduction to Web Publishing
• Introduction to Advertising

Academic Interests

Ellie Yang’s scholarship focuses on optimizing media technology and message effects for strategic health communication, using e-health, m-health, and social media support to improve well-being. By applying a mixed-method approach, she observes digital communication patterns of the target audience to provide insight into strategy making for behavior change. She also specializes in media analytics.

Scholarly Activity

• 10. Yang, E. F, Shah, D. V., Tahk, A., Cody, O., Dietz, S., Pe-Romashko, K., Bailey, E., Gicquelais, R., Hwang, J., Gustafson, D., & Westergaard, R. (in press). mHealth and social mediation: Mobile support among stigmatized people living with HIV and substance use disorders. New Media & Society.
• 9. Friedland, L.A., Shah, D.V., Wagner, M.W., Wells, C., Cramer, K. J., Pevehouse, J., Dempsey, S., Suk, J., Lukito, J., Yang, E. F., (2021). Healthcare: A national issue with lifeworld implications. In L.A. Friedland, D.V. Shah, M.W. Wagner, C. Wells, K. J. Cramer, & J. Pevehouse (Eds.), Battleground: Asymmetric Communication Ecologies and the Erosion of Civil Society in Wisconsin. Cambridge University Press.
• 8. Rao, J., Chen, K., Yang, E. F., Kruse, J., Hudson, K., & Gao, S. (2021). A multi-perspective narrative-based geovisualization dashboard for the 2020 US presidential election. Journal of Geovisualization and Spatial Analysis, 5(2), 1-15.
• 7. Gustafson, D. H., Kornfield, R., Mares, M. L., Johnston, D. C., Cody, O. J., Yang, E. F., ... & Shah, D. V. (2021). Effect of an eHealth intervention on older adults’ quality of life and health-related outcomes: a randomized clinical trial. Journal of General Internal Medicine, 1-10.
• 6. Yang, E. F., Shah, D. V., Burnside, E. S., Little, T. A., Garino, N., & Campbell, C. E. (2020). Framing the clinical encounter: Shared decision-making, mammography screening, and decision satisfaction. Journal of Health Communication, 25, 681-691.
• 5. Du, Y. R., Zhu, L., & Yang, E. F. (2018). A movement of varying faces: How “Occupy Central” was framed in the news in Hong Kong, Taiwan, mainland China, the UK, and the US. International Journal of Communication, 12, 2556-2577.
• 4. Yang, E. F. & Du, Y. R. (2016). Storytelling in the age of big data: Hong Kong students’ readiness and attitude towards data journalism. Asia Pacific Media Educator, 26(2), 148-162.
• 3. Yang, E. F. & Lv, N. (2016). Chapter 15: A brief introduction of communication studies in Hong Kong. In 2015 Yearbook of Communication Academia in China (pp.532-560). Beijing, China: China Social Science Press. (In Chinese)
• 2. Yang, E. F. (2015). The persuasion effect of vivid message: a psychological perspective in communication studies. Journalism Bimonthly, 4, 7-11. (In Chinese)
• 1. Yang, E. F. & Guo, S. (2015). The moderating effect of imagery ability on perceived vividness: The case of HPV vaccine advertising in China. Chinese Journal of Communication, 8 (2), 177 -195.

Other Professional Experience

Prior to pursuing the Ph.D. program, Ellie Yang worked as an online video editor in a media agency in Hong Kong.