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Northwest Missouri State University strives to present a clear, consistent, high-quality visual identity through the use of its logo and institution name on all printed publications. All campus constituents, including students, faculty, staff, departments, offices and auxiliaries (Bearcat Bookstore and ARAMARK) shall comply with these guidelines. Area merchants and the media are also requested to adopt these guidelines. For more information about Northwest logos, please refer to the Graphics Standards Manual.
Northwest’s school colors are forest green and white. When ordering printing, the color green is PMS 3435 in the Pantone Matching System.
The Northwest logo is stylized type and cannot be duplicated by matching the font. Please contact University Relations and they will share the appropriate logo with you depending on the usage.
The Bearcat paw is a registered trademark image. The Bobby Bearcat caricature is no longer being used except by special permission. University Relations has access to photos of Bobby Bearcat for publication use. Both elements can only be used with permission from the Northwest Athletic Department.
The name of the University is “Northwest Missouri State University,” and the accepted shortened form is “Northwest” or “Northwest Missouri State.” No use of NWMSU or NW is allowed on any printed item, in any reference, through any electronic device or in any University correspondence.
The University seal is only used on official University documents, ie., diplomas.
All advertisements placed in print media must contain the University logo used in the same way as it would be used on a publication. All print ads must be coordinated through the marketing specialist.
Care must be taken when dealing with the electronic media to refer to Northwest as “Northwest Missouri State University,” “Northwest Missouri State,” “Northwest” or the University. NEVER NWMSU or NW.
Exhibits and displays representing the University should prominently display the University logo or name. One additional note to departments that set up displays for recruitment or other purposes: PLEASE use the latest versions of all publications. Old, outdated publications should never be used because they contain inaccurate information and do not convey a consistent graphic image of the university.
Such items, if ordered with University funds, may not contain the initials NWMSU or NW. The N logo may be used on items of this type, following guidelines previously outlined, but it is not always required due to the nature of such imprinting. The Paw logo can only be used with permission from the Northwest Athletic Department. Contact University Relations for design assistance of artwork.
See the Graphics Standards Manual.