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Guidelines for Logo Usage
Northwest Missouri State University strives to present a clear, consistent, high-quality visual identity through the use of its logo and institution name on all printed publications. Campus constituents, including faculty, staff, departments, offices and auxiliaries (Bearcat Bookstore and ARAMARK) shall comply with these guidelines. Area merchants and the media are also requested to adopt these guidelines. For more information about Northwest logos, please contact Mark Hornickel at mhorn@nwmissouri.edu.
School Colors
Northwest's school colors are forest green and white. When ordering printing, Northwest green is PMS 342 in the Pantone Matching System.
Northwest 'N' Logo
All files are transparent and in .png format.
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N Horizontal
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N Vertical
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The Bearcat Paw and Bobby Bearcat
The Bearcat paw and Bobby Bearcat caricature are registered trademarks. Both elements can only be used with permission from Nate Davis, Assistant Athletic Director for Marketing, Promotions and Licensing, at 660.562.1581.
University Name
The name of the University is "Northwest Missouri State University," and the accepted shortened form is "Northwest" or "Northwest Missouri State." No use of NWMSU or NW is allowed on any printed item, in any reference, through any electronic device or in any University correspondence.
University Seal
The University seal is only used on official University documents, i.e., diplomas.
Miscellaneous Uses of University Logo or Name
Print Advertisements
All advertisements placed in print media must contain the University logo used in the same way as it would be used on a publication. All print ads must be coordinated through Mark Hornickel, media relations specialist.
Radio Ads/Interviews on Radio and TV
Care must be taken when dealing with the electronic media to refer to Northwest as "Northwest Missouri State University," "Northwest Missouri State," "Northwest" or the University. Never use NWMSU or NW.
Exhibits and Displays
Exhibits and displays representing the University should prominently display the University logo or name. One additional note to departments that set up displays for recruitment or other purposes: Please use the latest versions of all publications.
Giveaways and Novelty Items
Such items, if ordered with University funds, may not contain the initials NWMSU or NW. The N logo may be used on items of this type, following guidelines previously outlined, but it is not always required due to the nature of such imprinting. Use the project request form for design assistance of artwork.
