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Northwest Missouri State University

  • myNorthwest

Marketing

Marketing encompasses various processes leading up to actual advertising. The marketing specialist in University Relations can assist you in determining the demand for your idea through various research methods. Follow these guidelines when considering a new degree, program, class, event, etc.:

  1. Call Mallory Murray at ext. 1628 to set up an initial consultation. At this meeting, your ideas will be discussed and research methods will be determined.
  2. Following a period of research, data will be collected and analyzed to determine the demand for the new product.
  3. Based upon that data, the new product will be developed, modified or not pursued at this time. Remember, decisions to introduce a new degree, program, class, event, etc. should be based upon reliable data.