The overall marketing and promotions philosophy of the Athletic Marketing office is to increase attendance and support for all athletic events by providing an entertaining collegiate atmosphere, while generating revenue opportunities and ticket sales.
A stream that continues to flow for the Northwest Missouri State University Athletic Department is from the revenues generated by the Athletic Marketing office. Those funds, coupled with an increase in private donations and licensing royalties, have helped the self-supporting Athletic Department excel.
The Athletic Marketing office has created many long lasting, well-respected relationships with sponsors. As a corporate sponsor, your affiliation provides a multitude of opportunities to develop brand awareness, build brand loyalty and enhance your company's exposure to targeted demographic groups. Specifically, we offer direct access to alumni, students, donors and fans, as well as our network of other partners.
Our sponsorship program has enabled corporations and businesses to support the Bearcats while receiving valuable advertising exposure at Northwest athletic events. This popular program, which involves all sports, has become a revenue fountain for the department.
Sponsorship packages can include but are not limited to:
- game day sponsorship
- a combination of tickets
- event signage
- company logos on program covers
- public address announcements
- special events sponsorship
All sponsorship packages are tailored to meet the marketing needs of each individual partner to maximize their goals and objectives. The Athletic Marketing office stresses flexibility when designing a comprehensive partnership package. The values of each key element within a partnership package are consistent with the values offered to all other prospective or current partners.
Payment plans can be customized as a convenience to the partner. Businesses utilize these packages to entertain clients, reward their employees and take advantage of the exposure.
Several Northwest students serve as interns in the Athletic Marketing office. Each is assigned a specific sport to create and implement promotional plans for that particular sport. Duties also include: participating in special events planning for activities such as National Girls and Women in Sports Day, Fall Classic at Arrowhead and Midnight Madness. The unpaid internship is a full-year program which begins in the fall at the start of the school year. Informational meetings and interviews are conducted in the preceding spring.
Students must be energetic, responsible, organized and motivated to assist the Northwest Athletic Marketing office in carrying out the marketing plans for one of the top intercollegiate athletic programs in the country. Students are required 5 office hours a week not including event hours as assigned. Course credit is available if approved by one's college.
These students are a very important part of the marketing office's workforce and make a great impact during their semester terms. The experience gained has proven to be valuable as many have gone on to work in athletics, including positions with the Kansas City Chiefs, New Orleans Saints and University of Indianapolis.
For more information, contact Nate Davis, assistant athletics director of marketing, promotions and licensing, at 660.562.1581 or firstname.lastname@example.org