Feb. 7, 2012
Bearcats participate in NFL Play 60 initiative
MARYVILLE, Mo. – The Northwest Missouri State football and soccer teams participated in an NFL Play 60 event earlier this month joining the National Football League campaign to encourage kids to be active for 60 minutes a day in order to help reverse the trend of childhood obesity.
Players from each of the Bearcat football and soccer teams joined with Strength and Conditioning Head Coach Joe Quinlin to help educate the student at North Nodaway Elementary.
"Winter is that time of the year where kids aren't just as active as they normally should be, they're not going outside as much -- although this winter is a little bit different than the norm,” said Quinlin. “The kids at the school also get excited to see our players in their Bearcat uniforms and for them to play for the day was great to see.”
In October 2007, the NFL launched NFL PLAY 60, a national youth health and fitness campaign focused on increasing the wellness of young fans by encouraging them to be active for at least 60 minutes a day.
Designed to tackle childhood obesity, NFL PLAY 60 brings together the NFL’s long-standing commitment to health and fitness with an impressive roster of partner organizations. In addition to national outreach and online programs, NFL PLAY 60 is implemented at the grassroots level through NFL’s in-school, after-school and team-based programs. The NFL PLAY 60 initiative is prominent during the NFL’s key calendar events, including Super Bowl, Pro Bowl, Draft, Kickoff and Thanksgiving and is supported by many NFL players and coaches year round. To date, the NFL has dedicated over $200 million to youth health and wellness through NFL PLAY 60.
For more information on NFL Play 60 click here.
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For more information, please contact:
Media Relations Department, Northwest Athletics
firstname.lastname@example.org | 660.562.1118 | Fax: 660.562.1582
Lamkin Activity Center | 800 University Drive | Maryville, MO 64468