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Northwest Bearcats

Press Release

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July 19, 2013

Family Leads New Assistant AD to Northwest

By David Boyce

One factor that brought Marshall Fey to Northwest Missouri State as the new assistant athletic director for media relations and communication is deeply rooted in what matters most in Bearcat country: family.

After spending time at Harvard, California State University, Bakersfield and most recently, the University of Akron (Ohio) as assistant director for new media, Fey felt a pull for home.

Fey graduated from Shawnee Mission North in Merriam, Kan.

“I have a little sister who just finished physical therapy school. My parents and sister live in Kansas City. I have family in Wichita. They are all happy.”

By joining Northwest athletic department, Fey has added thousands of new family members.

He arrived at his new office in Lamkin Activity Center at 8:30 a.m. Monday for his first day of work, eager to learn everything about Northwest athletics. Fey wants to provide information for a fan base hungry for it.

“They are almost begging for content,” Fey said. “I think that is exciting. When you have a high-level athletic department that is competing in every single sport, you are going to have interest.

“For me, that is the best part about it. If you are going to put information out there, you want it to be seen. There are not a lot of schools at the Division I, Division II or Division III level that have such a vested fan base.”

Even though Fey has spent most of his working life at the Division I level, he understands Division II athletics. In fact, he lived it.

After graduating SM North, he went to Fort Hays State and ran track. He competed in the 100 and 200-meter dashes. Fey was majoring in marketing.

“After my junior year, I saw the writing on the wall,” Fey said. “I was going to graduate the next May. I didn’t have much work experience for anything. I volunteered in the sports information office. It just so happened that there was a paid student assistant position available. I was a student-athlete and that gave me a leg up in terms of getting the job.

“I was paid to watch sports. It was one of the best things I could have done in college. I learned how to work on stat crew. I wrote press releases. I did some photo editing.”

A career in sports was born.

After graduating Fort Hays, Fey went to Wichita State to complete his Master of Education in sport administration.

In the seven years since Fort Hays State, Fey has worked for four sports information directors and learned from them.

Now Fey is ready to apply all that knowledge as he leads a sports information department.

“It’s exciting, nauseating and all the stuff in between,” he said. “I have been able to work with some really good sports information directors. All four sports information directors I worked with, I have stayed in contact with. I bounce ideas off them. They have been my biggest fans as I moved from job to job.”

As technology continues to advance in an increasingly fast-paced world, the role of sports information director has grown in importance for colleges trying to get their message out.

“I think one of the big trends in college athletics is finding new ways to keep donors, fans, recruits, alumni involved,” Fey said. “It is finding new mediums to reach them, whether it is video, social media or just different ways we present information on the website.

“I’m excited about that. I have had experience doing it.”

It is a thrilling time for Fey as he acclimates himself to the Northwest community.

“You don’t get to hit reset too many times in your life,” he said. “I am getting a chance to do that here. This has been described to me as one of the best jobs in the NCAA.

“It is fun waking up in the morning and being excited coming to work.”


For more information, please contact:

Media Relations Department, Northwest Athletics
sid@nwmissouri.edu | 660.562.1118 | Fax: 660.562.1582

Northwest Athletics
Lamkin Activity Center | 800 University Drive | Maryville, MO 64468