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Northwest Missouri State University


Student Spotlight

Oct. 5, 2017

Three Northwest students awarded AAF-KC scholarship

By Taylor Middleton, media relations assistant

Emily Elder

Emily Elder

Anne Polland

Anne Polland

Madison Olberding

Madison Olberding

Three Northwest Missouri State University students have been awarded American Advertising Federation of Kansas City (AAF-KC) scholarships for the 2017-2018 academic year.

The scholarship recipients, Emily Elder, a senior graphic design major from Wathena, Kansas; Anne Polland, a senior applied advertising major from Omaha, Nebraska; and Madison Olberding, a senior graphic design major from Falls City, Nebraska; receive free AAF National and AAF-KC memberships, free AAF-KC event admission, $1,500 toward school expenses, and are partnered with a professional mentor in Kansas City.

“The real value is that the AAF will pair each recipient with a mentor specially chosen for them,” Jacquie Lamer, a Northwest senior instructor of mass media, said. “I have seen some fantastic networking blossom out of students who have been assigned a mentor. They stay friends for years, and the mentors invite them to AAF and networking events.”

AAF-KC is a non-profit trade and professional association whose mission is to help future advertisers and marketers volunteer, network and learn the professional field. The AAF-KC has provided advertising students with scholarships through its foundation for the past 30 years.

AAF-KC offers scholarships to 19 different colleges in Missouri. The AAF-KC Foundation Board, a diverse group of Kansas City industry leaders, reviews applicants and selects the scholarship recipients.

“The AAF-KC scholarship means that I have the wonderful opportunity to have a mentor in my area of study, which, in all honesty, is probably the best thing out of this scholarship,” Polland said. “Getting your foot in the door is important.”

The Northwest scholarship recipients appreciate the profession-based opportunities provided at the University and credit Lamer for pushing those opportunities for students. Northwest students are successful, they said, because they work through real-world experiences and projects that help them build portfolios to be career ready, in addition to establishing personal connections with instructors and classmates.

“I love that Northwest focuses on the students,” Elder said. “I don’t think that I would have been aware of the opportunities out there, like this scholarship, if it weren’t for Northwest, the faculty and the programs.”

Polland added, “The mass media department has helped me be a successful student by providing me with the resources that I will need once I graduate. Resources may be teacher references, peer relations, as well as classroom projects.”

In addition to teaching courses in advertising, Lamer is the faculty advisor for AdInk, Northwest’s student advertising club. AdInk travels to AAF-KC events, providing additional networking opportunities for advertising students. Lamer encourages all advertising students to apply for the scholarship, and AdInk dedicates a meeting to completing the applications.

“I think the professionals in K.C. can see that Northwest has some really high-quality students,” Lamer said. “We have the same high-caliber students that the bigger schools have.” 


For more information, please contact:

Mark Hornickel, Communication Manager
mhorn@nwmissouri.edu | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468