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May 16, 2017
By Lexi Ryan, media relations assistant
Northwest Missouri State University alumnus Jordan McCrady is quickly making his way up the career ladder at Yelp.
Within a little more than a year at the company known for its crowd-sourced reviewing app, McCrady, a 2012 Northwest graduate, has advanced from a trainee to elite account executive and pursuing a management role.
Yelp, based in San Francisco, develops and hosts Yelp.com and its Yelp mobile app. It provides reviews about businesses and other services to people who are looking for information in specific locations.
“Yelp is a directory of businesses,” McCrady, a native of Warrensburg, Missouri, said. “I first used Yelp during my junior year at Northwest to find a great place to cut my hair. They did a great job and from there I became a religious user.”
McCrady’s role as senior account executive consists of talking to business owners about why Yelp is important for their business. He is positioned in Phoenix.
“They provide advancement based on work ethic, so you climb at the speed you want to climb,” McCrady said. “I gauge my level of success on achievement and goals. I don’t feel micromanaged, but they provide the resources I need to be happy.”
Northwest encouraged McCrady to get involved with organizations and meet new people. McCrady said those habits and behaviors carried over to his professional life, and has allowed him to flourish as a working professional.
“A skill I learned at Northwest was self-discipline,” McCrady said. “My attitude at Northwest was work hard, play hard. It was always priority number one to work hard to do what I wanted to do.”
McCrady earned bachelor’s degrees in broadcasting and in speech and organizational communication at Northwest. He was active in the Student Activities Council, worked as a student ambassador and studied abroad in Costa Rica.
“Overall I look back at my time at Northwest as a time that I wish would have lasted longer,” McCrady said. “It’s cliché, but it goes by so fast. I’m grateful that I took advantage of all the opportunities I had, because it made that brief time of my life extremely fun and memorable.”
Mark Hornickel, Communication Manager
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