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Northwest Missouri State University

News Release

Northwest broadcasting students record a segment in the studios of KXCV, Northwest's National Public Radio affiliate. Northwest will serve next summer as the state's host and one of only six hosts in the nation for the Radio Talent Institute. (Northwest Missouri State University photo)

Northwest broadcasting students record a segment in the studios of KXCV, Northwest's National Public Radio affiliate. Northwest will serve next summer as the state's host and one of only six hosts in the nation for the Radio Talent Institute. (Northwest Missouri State University photo)

Dec. 6, 2016

Broadcasting association bringing summer institute to Northwest

The Missouri Broadcasters Association (MBA) has teamed up with six radio broadcast companies to bring the Radio Talent Institute to Northwest Missouri State University in Maryville July 31 through Aug. 9, 2017.

The Institute is a 10-day radio immersion program bringing talented broadcasting students together with more than 30 broadcast professionals for on-air training in music radio, news and sports as well as digital and social media, production, promotion, sales and more. Students will become certified Radio Marketing Professionals by the Radio Advertising Bureau.

The program is open to all broadcasting students throughout the Midwest with the goal of bringing the best of the best into the radio industry and preparing them to be the next generation of broadcast leaders. The Institute is a talent incubator and farm system for broadcasters.

“Northwest Missouri State University is proud to enhance our profession-based learning by partnering with this nationally-recognized program and talented professionals,” Northwest President Dr. John Jasinski said. “We thank the Missouri Broadcasters Association, National Radio Talent System and the various broadcast companies that support this endeavor focused on talent development. We have a long, rich, proud tradition of partnerships and industry-based learning, and this serves as another shining example of business and education partners working together. We are humbled to serve as the host for the state of Missouri.”

Missouri will be one of only six states in the country to host an institute. Other locations are at Appalachian State University in North Carolina, Bloomsburg University in Pennsylvania, Western Kentucky University, University of Georgia and Central Washington University. To date, 65 to 70 percent of the students completing an Institute begin their career in radio or a related field.

“We are pleased to bring in a program taught by industry professionals that will help fill job openings at broadcast stations with quality employees who have a true understanding of how fun and rewarding a career in our industry can be,” MBA President Mark Gordon said.

The Institute is made possible with financial commitments from Northwest Missouri State University, the Missouri Broadcasters Board of Directors and broadcast companies Hubbard Radio in St Louis; Eagle Communications in St. Joseph; Emmis Communications in St. Louis; Zimmer Radio and Marketing Group of Mid Missouri-Columbia and Jefferson City; iHeart Radio of St. Louis and Springfield, Missouri, and Des Moines, Cedar Rapids and Davenport, Iowa; and Midwest Family in Springfield.

Dan Vallie, the founder and president of the National Radio Talent System said, “The passion and commitment from Mark and the MBA and the broadcasters partnering with us to make this happen is a shining example of their passion for and love of the industry. We need technology, but it’s always people who make the difference. The young broadcasters we discover and nurture in the MBA Radio Talent Institute are talent we can hire today and who make the difference in the future.”

Northwest and its School of Communication and Media are home to KXCV (90.5 FM), an award-winning National Public Radio affiliate that signed on the air in 1971 as the first full-power public radio service in Missouri and has evolved into a signature example of the profession-based experiences Northwest offers students. With 100,000 watts behind it, KXCV provides in-depth news and information with an alternative music format. It also is the flagship of the Bearcat Radio Network, which produces all Northwest football and basketball broadcasts and game feeds to five commercial radio affiliates throughout the four-state region.

KXCV complements KZLX (106.7 FM), Northwest’s student-managed, low-power station. While KZLX received 2013 and 2014 Pinnacle awards from the College Media Association, designating it among the best college radio stations in the country, both KXCV and KZLX give students an opportunity to gain broadcasting experience immediately.

Vallie added, “We truly appreciate the enthusiastic embrace of the Institute and the commitment to a partnership within our industry from President John Jasinski, Director Matt Walker, Faculty Advisor Phil Beskid and everyone in the School of Communication and Mass Media as we welcome talented students from Northwest Missouri State University and students throughout Missouri and the Midwest.”

Interested students for the MBA Talent Institute can apply online at:

For more information contact Vallie at or 828.262.1502 or contact Mark Gordon at or 573.636.6692.

For more information, please contact:

Mark Hornickel, Communication Manager | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468