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Oct. 4, 2016
Dr. Tiebing Shi, an assistant professor of marketing in Northwest Missouri State University’s Melvin D. and Valorie G. Booth School of Business, is the University’s recipient of the 2017 Governor’s Award for Excellence in Education.
Northwest Provost Dr. Timothy Mottet made the announcement Monday during a ceremony recognizing the University’s 15 Dean’s Faculty Award recipients.
The Governor’s Award is sponsored by the Missouri Council on Public Higher Education and is presented annually to an outstanding faculty member from each of Missouri’s four-year public higher education institutions. The Northwest recipient is selected by its Deans Council from individuals who receive the Dean’s Faculty Award for Teaching in each of the University’s three academic colleges. Criteria includes effective teaching, effective advising, service to the University community, commitment to high standards of excellence, and success in nurturing student achievements.
Mottet praised the award recipients as experts in their content areas, for their understanding of pedagogy and their emphasis on building interpersonal relationships that help develop students.
“The Dean’s Faculty Awards are about what our faculty accomplish,” Mottet said, noting the recipients are nominated and selected by their peers. “Much of the work that goes into being a faculty member is not the face time that a lot of the public understands it to be. We have time with our students, which is teaching in the classrooms, and that time is critical. The hard part about teaching is the work that takes place outside the classroom, in the privacy of our offices and the privacy of our homes. It feeds into everything we do.”
Shi joined the Northwest faculty in 2010 and teaches courses in advertising and promotion, consumer behavior, marketing management, and international marketing and business.
His peers recognize him for his use of an innovative teaching methodology that engages students in the application of the concepts they learn. He uses stories and video clips to illustrate how professional companies apply theories, frameworks, concepts or models to solve business problems. A team-based, major course project also affords students the opportunity to apply their learning during coursework to solve realistic business problems.
In addition, Shi employs teamwork-boosting assignments by forming teams of students and having each team create a team name that reflects their personality, values and ambitions. The exercise has students engaging in team-based competition that induces stronger intentions for students to contribute to their team’s tasks. Students’ contributions to the team exercise also improve their individual performance in the classroom.
“He spends lot of time interacting with his peers, so he’s engaged with faculty in our area, looking for help from senior faculty and always looking for feedback in how he can improve in the classroom,” Dr. Steve Ludwig, the director of the School of Business, said. “He’s engaged in continuous improvement as part of the learning process, and he engages in a lot of the activities and opportunities that are offered on campus to be involved in workshops through the Learning and Teaching Center. He takes time even in the summers to participate in some learning conferences when he’s home in China. I appreciate all that Tiebing does to help provide a better environment for our students.”
Upon accepting the award, Shi was quick to credit his colleagues for their support and mentorship.
“It’s not my personal accomplishment, it’s an achievement of everyone in my department,” Shi said. “I have a wonderful department and wonderful colleagues.”
In addition to attending a luncheon hosted by the governor next spring, Shi received a certificate and $500 from the University to further his professional development.
Mark Hornickel, Communication Manager
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