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April 28, 2016
For Kelsey Schriver, choosing not to pursue a bachelor’s degree was never an option. But she did much more than just earn a degree at Northwest Missouri State University.
This spring the Kansas City, Kansas, native completes her degree in interactive digital media with a new media emphasis. Her next move is to work an internship at advertising firm VML in hopes of turning it into full-time employment.
“I want to work my way up. I want to do media planning,” Schriver said. “VML is famous for Gatorade and recently Crayola and Colgate. Those are some giant brands. I’m excited to turn on the TV and see a commercial that I helped with.”
Although her parents did not attend college, Schriver followed in the footsteps of several aunts, uncles and cousins who attended Northwest. She visited often, admiring the campus and the environment it projected.
“The campus is super beautiful,” Schriver said. “Crazy squirrels running around everywhere. People riding scooters and bikes. There was an electricity to the atmosphere here, and it just pulled me in as soon as I got here.”
Having worked on her high school newspaper and practiced photography, Schriver joined Northwest’s Tower yearbook as a freshman photographer and began making history – literally.
This spring, Schriver completed her third year as Tower’s editor-in-chief, and the two previous editions under her watch were Associate Collegiate Press Pacemaker finalists, an acknowledgement of the top yearbooks in the country.
Her involvement with the yearbook took her coast to coast and helped her build a large network of professionals that includes a large number of Northwest alumni. Schriver credits Northwest alumnus Kevin Fullerton, the owner and creative director of Springboard Creative in Kansas City, as a major influence, and Northwest alumna Melissa Watson will mentor Schriver during her internship at VML.
During summers, Schriver sought internship opportunities to hone her skills. She interned as a graphic designer for Bushnell Outdoor Products and worked another internship at Meers Advertising, assisting with media planning and social media.
“Those things were better than anything I’ve ever done in the classroom,” Schriver said. “You’re working with real clients and doing real projects. You’re pitching to real businesses, and it’s all so very real.”
Additionally, Schriver was a member of the Dieterich Hall Council, AdInk, the American Advertising Federation of Kansas City and Lambda Pi Eta. This spring, she participated in Knacktive, a selective educational experience that incorporates, through actual client interaction, the creative demands and intensive teamwork environment of a technology-oriented, professional marketing communications agency.
She also was nominated this spring for Tower Queen, an honor bestowed by Blue Key and Cardinal Key to recognize students who excel academically while exhibiting high involvement at Northwest and in the Maryville community.
“She really worked all the opportunities that Northwest offered, and she’s always talking about taking advantage of it all,” Senior Instructor of Mass Media Jacquie Lamer said. “She did so much networking that when she toured Barkley over break, she knew more people than Joe Cox, a graduate giving her the tour who’s worked at Barkley for years.”
Much of Schriver’s mentality to work hard and grab the opportunities in front of her stems from the day during her sophomore year of high school when both of her parents lost their jobs.
“So failing was not an option,” Schriver said. “I knew I needed to talk to people because people knew people who hired other people. I always worked super hard to make sure that didn’t happen to me. If that meant not having enough money to get all of the groceries I wanted by going to a networking thing in Kansas City, it was worth every penny.”
As she leaves Northwest, Schriver says her University experience helped her develop her independence. She became a better problem-solver. And she’s built a network of friends she knows she can call whenever she needs a helping hand.
“I’m excited to just get out there,” she said.
Mark Hornickel, Communication Manager
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Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468