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April 1, 2016
The Northwest Missouri State University AdInk advertising club visited three high schools recently to share their passion for advertising.
The AdInk Full Bleed Tour involved four club members – Lilly Tighe, Jake Mlnarik, Sydney Jones and Kristina Calfee – who set out to spread awareness of the value of the organization, Northwest and getting involved. The name, Full Bleed, is derived from an advertising term that indicates printing from one edge of a paper to another, leaving no part of the paper untouched.
“We used it to emphasize the importance of using up all of the space you have been given,” Tighe, a junior marketing major from St. Joseph, Missouri, said. “We want students to take advantage of the many opportunities given to them.”
The students developed the idea to take their passion for advertising off the Northwest campus and into the halls of high schools to talk with students preparing for college. The AdInk students planned and budgeted for the tour, drafted a presentation consisting of information about AdInk, and designed a creative workshop.
The workshop involved a challenge during which the high school students were divided into teams to create a live commercial to advertise a pen. The winning team received AdInk T-shirts.
“I thought it was awesome that the Full Bleed Tour came to Bishop LeBlond because I didn't even know this type of club existed,” said Hannah Heck, a student at the St. Joseph, Missouri, high school. “Not only did it inform me of the advertising club at Northwest but also so many other clubs that exist in college. There is something for everyone out there.”
AdInk is a Northwest student organization for individuals interested in careers related to advertising, marketing, design and public relations. AdInk is open to all academic majors and hosts a variety of events and services for on-campus and off-campus organizations.
“The AdInk Full Bleed Tour means giving back to our University,” said Tighe, who will serve as co-president of AdInk next year with Jones. “I know when I was in high school I would have loved to know about all of the clubs at Northwest. I'm thankful we had the support from our school to start this tour.”
For more information, visit AdInk.org or follow on Twitter, using @NW_AdInk.
Mark Hornickel, Communication Manager
firstname.lastname@example.org | 660.562.1704 | Fax: 660.562.1900
Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468