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April 23, 2015
(Updated April 29, 2015)
Recently, AdInk, Northwest's student advertising club, issued a news release detailing its collaboration to design new logos for the Writing Center. On Monday, April 27, AdInk was informed by the B.D. Owens Library that a logo created by AdInk member Jake Mlnarik infringed on the intellectual rights of an original design created by IDM major, Austin Duda, and in use by B.D. Owens Library. AdInk sincerely apologizes for creating a logo for the Writing Center that infringes on the B.D. Owens Library’s current logo design.
Members of AdInk, along with its co-advisor Jacquie Lamer, immediately met library staff Lori Mardis and Kathy Hart in order to address this issue and assess a satisfactory outcome for all parties involved.
Mlnarik and AdInk sincerely apologize to Duda, The Writing Center and B.D. Owens Library for this creative encroachment. Mlnarik is currently working with all parties involved to rectify the situation.
AdInk, the advertising club for Northwest Missouri State University students, recently collaborated with the University’s Writing Center to design a new logo for the tutoring and resource center located in the B.D. Owens Library.
Keslie Wright, AdInk’s public relations liaison, said Writing Center staff reached out to AdInk this spring to assist with the project in conjunction with a website redesign. AdInk worked with the Writing Center to design a logo that could be incorporated as a banner on the new website as well as a profile picture for social media platforms.
At the conclusion of the design process, AdInk members Jake Mlnarik and Rachel Kortkamp each presented two designs to Writing Center staff. While Kortkamp’s design concept incorporated a quill, the staff ultimately selected Mlnarik’s design with its outline of the Owens Library building.
“We were just trying to think, ultimately, of how the logo could represent us both now and in the future,” said Kara Huen, a senior English major from Norwalk, Iowa, who works at the Writing Center. “We went with the second design presented to us because it reminds people that our location is in the library instead of Colden Hall, which is where it used to be and where people typically associate the English department and writing.”
The Writing Center is located on the second floor of the Owens Library on the Northwest campus and is staffed by peer tutors from a variety of majors and departments. Tutors are trained to work with clients ranging from freshmen writers and non-native speakers to graduate students. Students may bring in writing from any course or subject. To schedule an appointment, call 660.562.1480 or send an email to email@example.com.
AdInk is a Northwest organization for students interested in careers related to advertising, marketing, design and public relations. It is open to all majors and hosts a variety of events and services for both on-campus and off-campus organizations. For more information, visit www.AdInk.org or follow it on Twitter, using @NW_AdInk.
Mark Hornickel, Communication Manager
firstname.lastname@example.org | 660.562.1704 | Fax: 660.562.1900
Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468