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Aug. 29, 2014
Organizations often try to identify their “special sauce” as a way of describing what makes them special. This fall, Northwest has adopted two simple but powerful words to portray the advantages of being part of the University community.
Those words, “Bearcats Connect,” are the pillar of a comprehensive marketing campaign designed to drive Northwest recruitment efforts and advertising strategies.
“The new slogan personifies what it means to be a Bearcat, not only for students who begin making connections as soon as they arrive on campus, but it also acknowledge the lifelong connections made through network of Northwest alumni and friends,” said Brandon Stanley, Northwest’s chief officer of marketing and design.
With more than 70,000 connected alumni and friends working throughout the world, an astounding 97.5 percent of Northwest undergraduate degree earners get a job or continue their education within six months of earning their degrees; the rate is higher at 99 percent for graduate degree earners. Thus, Bearcat connections have an impact.
The slogan will enhance Northwest’s marketing of its successes on and off the field, such as Northwest’s 14 national titles – in athletic and academic contests – during the last five years. The strategy also highlights students’ connections to the Maryville community, with 25,000 volunteer hours in the last year. And it ties to the comprehensive education that allows Northwest students to stay connected with more of their dollars, providing them with laptops and textbooks within one of the lowest tuition increases in the country during the last five years.
“Bearcats Connect” is now being incorporated into the University’s marketing and advertising materials. Followers of Northwest’s social media accounts also are encouraged to use the #bearcatsconnect hashtag to connect with other Bearcats and see what is happening throughout Bearcat Nation.
“The ‘Bearcats Connect’ slogan encompasses the support Bearcats have for one another, from the first-year student to our passionate alumni,” Stanley said. “The campaign has been met with enthusiasm and, as always, we encourage all Bearcats to make a connection to Northwest.”
Mark Hornickel, Communication Manager
email@example.com | 660.562.1704 | Fax: 660.562.1900
Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468