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May 7, 2014
Northwest Missouri State University’s advertising club, AdInk, took the month of April to market and raise funding for a pair of faculty members’ continuing work with a Haiti orphanage.
AdInk established Project Bandage and worked with local businesses and the Northwest Soccer Club to coordinate a variety of activities in support of House of Haiti in Williamson, Haiti. The effort raised more than $400.
Northwest Professor of Communication Dr. Bayo Oludaja and Associate Professor of Chemistry Dr. Michael Bellamy founded the orphanage in 2005 and built a schoolhouse in Williamson, which they visit regularly. Project Bandage is focused on collecting bandages and raising funds for the orphanage, largely because children learning soccer there play on a dirt field, sustaining many cuts and scrapes.
Northwest students in AdInk created a website (www.ProjectBandage.com), social media pages, flyers and executed fundraisers involving the community. AdInk members also hosted an activity at the Northwest campus’ Memorial Bell Tower that invited passersby to kick a soccer ball past a bandage mascot to win a prize.
Maryville Hy-Vee sponsored Project Bandage by working with Curad-brand bandages to secure donations and allowing students to conduct promotions in the store. Additionally, proceeds from all bandage sales at Hy-Vee during the month of April were directed toward the project, and the grocer sponsored a BBQ April 24 that directed proceeds to Project Bandage.
AdInk is a Northwest organization for students interested in careers related to advertising, marketing, design and public relations. The club is open to all majors and hosts a variety of events and services throughout the academic year. For more information, visit www.AdInk.org or follow the club on Twitter at @NW_AdInk.
Mark Hornickel, Communication Manager
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Northwest Missouri State University
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