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April 22, 2014
|Northwest DigEM students recently traveled to Lincoln, Neb., where they toured
Sandhills Publishing Company and Swanson Russell. (Submitted photo)
Northwest Missouri State University students recently got a firsthand look inside the publishing and communications fields during a visit to Lincoln, Neb., where they toured Sandhills Publishing Company and Swanson Russell.
DigEM, a student organization for interactive digital media (IDM) majors and minors as well as students interested in digital electronic media, annually visits companies in major cities to learn about how the concepts Northwest students learn in the classroom are applied in professional fields.
“For some students, this is their first time talking with an industry professional,” said Dr. Carol Spradling, DigEM co-advisor and associate professor in the Department of Mathematics, Computer Science and Information Systems. “These visits allow students to try out a particular career or industry. It also gives students a chance to network with industry professionals and get an idea of what is expected in a particular job or industry. Industry professional appreciate our visits as well because it gives them a chance to check out our student talent for internships or full-time jobs.”
Sandhills Publishing is a privately held company that publishes trade and consumer publications for the computer, trucking, agriculture, aircraft and heavy machinery industries. At Sandhills Publishing, students toured a computer server room and visited with application developers and designers about the processed they use to develop the creative look, feel and code of their websites and publications. Additionally, students toured Sandhills Publishing’s printing facilities.
Swanson Russell is a full-service marketing communications agency that focuses on outdoor recreation, agribusiness, construction, health care, regional brands and the green industry. Students toured Swanson Russell facilities in addition to hearing designers and developers discuss their work and the art of making a marketing pitch for a company.
Erick Klix, an IDM major with computer science and visual imaging emphases, says he and his classmates benefit from such trips and appreciate the opportunity to interact with professionals in their working environment.
“It’s one thing to talk to a company when they come to campus to speak to students, but to actually be able to travel to where the company is located and see what the culture is like in their working environment means a lot to students like me,” Klix said. “Not only are we able to get our foot in the door with a company, we are able to connect on a more personal level, which could potentially lead to an internship or full-time job.”
While DigEm works to promote an increased knowledge of design, development and creativity, Northwest’s IDM program is an interdisciplinary major that blends art, computer science and information systems, and communication and mass media. Three concentrations are available within the major: new media, computer science and visual imaging. To learn more, click here.
Mark Hornickel, Communication Manager
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Northwest Missouri State University
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