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Northwest Missouri State University


News Release

Feb. 14, 2014

Northwest advertising students seek input from local farmers

Students in Northwest Missouri State University’s advanced advertising strategies course are requesting feedback from area farmers through an anonymous online survey.

The survey asks questions about farmers’ lifestyles, social media use, and retail and banking preferences. It can be completed at www.surveyfarmers.com. Results of the survey will be used by the students to help a banking client prepare marketing materials.

Launched in 2003, the advanced advertising strategies course is a capstone experience for Northwest senior students studying advertising and interactive digital media. Students work with a single client for the duration of a trimester, solving real issues related to integrated marketing, advertising, internet publishing and promotions. The course is designed to replicate an advertising agency’s environment, classes are run like business meetings, and students are assigned to both a research team and an implementation team.

At the end of each course, students present their work to the client. In addition to advertising strategies, students must learn problem-solving strategies and develop a solid group dynamic to be successful.

Past clients of the advertising strategies course have included Maryville’s Mozingo Lake Recreation Park, North Kansas City Hospital, Kansas City Power and Light, John Deere, Federal Reserve Bank of Kansas City and UMB Bank.

For more information about the course and a sampling of the students' work, visit advadv.blogspot.com.

For more information, please contact:

Mark Hornickel, Communication Manager
mhorn@nwmissouri.edu | 660.562.1704 | Fax: 660.562.1900

Northwest Missouri State University
215 Administration Building | 800 University Drive | Maryville, MO 64468